CRM Manager
This role is for a CRM Manager at Boomerang Partners. The ideal candidate will have skills in creating high-converting content for email newsletters, understanding key communications metrics, and experience with HTML layout and email templates. A solid understanding of the technical principles of email, SMS, and push notifications is also required. A minimum of 1 year of experience in iGaming or related industries is necessary.
- Analyzing campaign effectiveness (OR, CTR, conversions) and identifying growth opportunities
- Managing sender reputation: monitoring deliverability rates, maintaining a high rating, and minimizing spam
- Preparing segments and setting up content emails
- Creating and implementing automated email sequences in Customer.io, Smartico, Symplify, and other services
- Developing email templates in HTML and adapting them to various devices
- Creating technical specifications for cross-teams (design, copywriting, analytics)
- Developing and optimizing user onboarding, retention, and reactivation flows
- Skills in creating high-converting content for email newsletters
- Understanding of key communications metrics and ways to improve them
- Experience with HTML layout and email templates
- Understanding of the technical principles of email, SMS, push notifications, etc.
- At least 1 year of experience in iGaming or related industries
- Flexible work formats: office, hybrid, remote
- Competitive remuneration package
- Full time job 5/2, flexible start of the working day
- Holiday entitlement, paid sick leave
- Additional 2 days off per month
- Purchase of necessary working equipment
- Lunch compensation
- Fruits, snacks in the office
- Active corporate life
- Training at the expense of the company
- Corporate English
Boomerang Partners is a global affiliate programme focused on driving high-performance sports and casino traffic. It offers a portfolio of converting sports and casino brands, a geo-targeting strategy across more than 40 regulated markets, and dedicated affiliate support. The programme runs performance-driven initiatives ranging from VIP schemes to its Golden Boomerang Awards. Boomerang Partners is operated out of Hong Kong and works with affiliates worldwide.