Retention Manager
This role is for a Retention Manager who will be responsible for analyzing campaign effectiveness, managing sender reputation, preparing segments, setting up content emails, creating and implementing automated email sequences, developing email templates, creating technical specifications for cross-teams, and developing and optimizing user onboarding, retention, and reactivation flows.
- Analyzing campaign effectiveness (OR, CTR, conversions) and identifying growth opportunities
- Managing sender reputation: monitoring deliverability rates, maintaining a high rating, and minimizing spam
- Preparing segments and setting up content emails
- Creating and implementing automated email sequences in Customer.io, Smartico, Symplify, and other services
- Developing email templates in HTML and adapting them to various devices
- Creating technical specifications for cross-teams (design, copywriting, analytics)
- Developing and optimizing user onboarding, retention, and reactivation flows
- At least 1 year of experience in iGaming or related industries
- Understanding of the technical principles of email, SMS, push notifications, etc.
- Experience with HTML layout and email templates
- Understanding of key communications metrics and ways to improve them
- Skills in creating high-converting content for email newsletters
- Flexible work formats: office, hybrid, remote
- Competitive remuneration package
- Full time job 5/2, flexible start of the working day
- Holiday entitlement, paid sick leave
- Additional 2 days off per month
- Purchase of necessary working equipment
- Lunch compensation
- Fruits, snacks in the office
- Active corporate life
- Training at the expense of the company
- Corporate English
Boomerang Partners is a global affiliate programme focused on driving high-performance sports and casino traffic. It offers a portfolio of converting sports and casino brands, a geo-targeting strategy across more than 40 regulated markets, and dedicated affiliate support. The programme runs performance-driven initiatives ranging from VIP schemes to its Golden Boomerang Awards. Boomerang Partners is operated out of Hong Kong and works with affiliates worldwide.