ASO Specialist
Boosta is looking for an ASO Specialist to help grow the visibility and performance of mobile applications across the App Store and Google Play. In this role, the specialist will manage a large portfolio of apps, optimise store presence, and test new ASO strategies to drive organic growth.
The expertise of the successful candidate will contribute to improving product discoverability and key business metrics. This is a remote, full-time position focused on the full cycle of application store optimisation.
- Full cycle of ASO optimisation of applications in the App Store and Google Play.
- Simultaneous management and development of a portfolio of 30+ mobile applications.
- Development and optimisation of text metadata (Title, Subtitle, Keywords, Short/Long Description) based on performance analysis and search queries.
- Preparation of technical tasks for designers for the creation and optimisation of ASO creatives (icons, screenshots, promotional materials).
- Work with ASA and incentivised traffic for testing and increasing the effectiveness of ASO hypotheses.
- Management of application ratings and reputation: organisation of the purchase of ratings and reviews, control of their quality and effectiveness.
- Market analysis, competitor analysis, and current App Store and Google Play trends, search for new promising brands/product combinations.
- Generation, testing, and implementation of ASO hypotheses aimed at increasing organic traffic and key product metrics.
- Monitoring of results, preparation of reports, presentation of work results, and identification of growth areas.
- Participation in team meetings, strategy discussions, and knowledge sharing.
- Full cycle of ASO optimisation in the App Store and Google Play (required).
- Simultaneous management of 30+ applications (required).
- Work with text metadata in the App Store and Google Play (required).
- Preparation of technical tasks for designers (required).
- Experience in testing different approaches to graphics and the ability to share results will be a plus (nice-to-have).
- Work with incentivised traffic (required).
- Work with ASA (required).
- Purchase of ratings and reviews (required).
- Search for new brands/product combinations and monitoring of current trends in the App Store and Google Play (required).
- 28 business days of paid off.
- Flexible hours and the possibility to work remotely.
- Medical insurance and mental health care.
- Compensation for courses, trainings.
- English classes and speaking clubs.
- Internal library, educational events.
- Outstanding corporate parties, teambuildings.
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.