CRM / Email Marketing Specialist
Boosta is looking for a strong CRM / Email Marketing Specialist to join its partner company, which builds an ecosystem of its own iGaming products.
The specialist will be responsible for creating and configuring triggered communication flows with players through Email, Push, and SMS channels. This includes creating and maintaining corporate email templates, filling them with content, and ensuring they are configured, checked, and tested before sending.
Monitoring the effectiveness of email campaigns and communications on a daily basis is crucial, along with tracking promotional KPIs and developing hypotheses for improvement. User segmentation and filtering, as well as implementing segmentation rules in triggered communications, are key tasks. The role also involves achieving high Open Rate, Delivery Rate, CTR, and Unsubscribe Rate metrics, working with Soft/Hard Bounce, and monitoring and resolving sender domain reputation issues.
Conducting A/B tests and validating hypotheses to improve CRM financial performance metrics, including Conversion, LTV, Churn Rate, and Retention, is expected. Additionally, the specialist will assign tasks to graphic designers, copywriters, and the promotions team, monitoring their execution, and preparing weekly and monthly reports on key communication channels.
- Creating and configuring triggered communication flows with players through Email/Push/SMS channels.
- Creating and maintaining corporate email templates, filling them with content, and configuring, checking, and testing them before sending.
- Monitoring the effectiveness of email campaigns and communications on a daily basis, tracking promotional KPIs, and developing hypotheses to improve them.
- User segmentation and filtering, as well as implementing segmentation rules in triggered communications.
- Achieving high Open Rate, Delivery Rate, CTR, Unsubscribe Rate metrics, working with Soft/Hard Bounce, and monitoring and resolving sender domain reputation issues.
- Conducting A/B tests and validating hypotheses to improve CRM financial performance metrics, including Conversion, LTV, Churn Rate, Retention %.
- Assigning tasks to graphic designers, copywriters, and the promotions team, and monitoring their execution.
- Preparing weekly and monthly reports on key communication channels.
- Experience in Email Marketing (required).
- Work with Push, SMS (required).
- Customer.io (required).
- Google/Yahoo/Outlook Postmaster & Best Practices (required).
- CRM Retention (required).
- Competitive compensation is our principle - strong specialists deserve fair pay.
- A transparent bonus program tied to financial KPIs: when the company earns more, you earn more.
- Real growth with us - those who join now get priority for leadership roles as the company scales.
- Freedom without micromanagement - you own your area and decide how to achieve results.
- Product impact - everyone contributes to discussions, shares ideas, and influences the entire ecosystem.
- Fully remote.
- 28 days of paid vacation.
- Paid sick leave.
- Medical insurance.
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.