Founder (Web2App • Mobile Apps • Affiliation)
Boosta is looking for a Founder with experience in Web2App, mobile apps, and affiliation to build and scale a B2C subscription business from 0 to product-market fit and beyond. The role involves taking full ownership of the product, growth, and P&L.
Outcomes for the first 12 months include validating three to five concepts, launching an MVP within 60 to 90 days, and reaching profitable acquisition with a payback period of 90 days or less. The Founder will also build two to three repeatable growth loops and establish transparent analytics and weekly reporting.
The Founder will own the Web to App funnel architecture, performance marketing and ASO, affiliate partnerships, product roadmap and experimentation, team hiring and leadership, and compliance and payments. They will also be responsible for weekly dashboards, decision memos, and unit economics.
- Validate 3-5 concepts; launch MVP v1 within 60-90 days.
- Reach profitable acquisition with payback ≤ 90 days and LTV/CAC ≥ 3 at scale.
- Build 2-3 repeatable growth loops (affiliates, SEO/content, referral, CRM).
- Stand up transparent analytics and weekly reporting (MMP + product analytics).
- Own Web→App funnel architecture (landers, quizzes, deep links, paywalls, pricing).
- Manage performance marketing & ASO (Meta/Google/ASA/TikTok) + affiliate partnerships (CPS/CPA).
- Oversee product roadmap & experimentation (onboarding, retention, monetization).
- Lead team hiring/leadership (UA, product, design, content, engineering).
- Ensure compliance & payments (Store policies, GDPR; Apple/Google IAP + Stripe for web).
- Maintain weekly dashboards and decision memos; hard ownership of unit economics.
- Proven track record scaling a consumer subscription app or web2app funnel to meaningful revenue (required)
- Hands-on growth expertise (paid UA, ASO, affiliates) and experiment velocity (required)
- Strong analytics mindset (MMP: AppsFlyer/Adjust; GA4/Amplitude/Mixpanel; Excel; SQL nice-to-have) (required)
- Leadership, speed, and clarity (required)
- English B2+ (required)
- Experience in Utilities/Health & Fitness/Entertainment categories (nice-to-have)
- CRM/Retention (push/email/in-app), pricing & paywall testing, A/B frameworks (nice-to-have)
- Familiarity with Firebase, Segment, BigQuery/Looker (nice-to-have)
- Co-founder track: meaningful equity + profit share.
- Capital & infra: in-house UA/creatives, recruiting, finance/legal, BI, dev/design.
- Fast decisions: direct access to management; zero bureaucracy.
- Remote-first: flexible, Kyiv office access, conference support.
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.