Middle UAM
In the role of Middle UAM, you will fully manage Meta Ads as the primary acquisition channel. You will scale the current spend ($100k+/month) while improving efficiency. You will identify new creative directions and winning angles and build a creative testing machine. You will work with an outsourced team while gradually building in-house capabilities. You will improve CAC / CPA through continuous iterations. You will work with analytics, including cohorts, LTV, and payback period. You will collaborate closely with the CRM team (Email/SMS) to increase LTV. You will partner with the sales team on upsells and high-intent leads. You will launch new ad accounts, campaign structures, and scaling strategies. You will oversee tracking (Pixel / CAPI / events) together with the tech team. You will generate growth hypotheses and run rapid tests.
- Fully manage Meta Ads as the primary acquisition channel.
- Scale the current spend ($100k+/month) while improving efficiency.
- Identify new creative directions and winning angles.
- Build a creative testing machine.
- Work with an outsourced team while gradually building in-house capabilities.
- Improve CAC / CPA through continuous iterations.
- Work with analytics, including cohorts, LTV, and payback period.
- Collaborate closely with the CRM team (Email/SMS) to increase LTV.
- Partner with the sales team on upsells and high-intent leads.
- Launch new ad accounts, campaign structures, and scaling strategies.
- Oversee tracking (Pixel / CAPI / events) together with the tech team.
- Generate growth hypotheses and run rapid tests.
- Has advanced hands-on experience with Meta Ads (Facebook / Instagram Ads) (required).
- Has experience managing advertising budgets of $100k–$500k+/month (preferably in the US market) (required).
- Can consistently scale campaigns without sacrificing ROAS / CAC (required).
- Has a deep understanding of performance marketing (CAC, LTV, ROAS, CPA, CTR, CVR) (required).
- Has experience working with subscription / lead generation / high-LTV business models (required).
- Can build and test creative hypotheses (creative-led growth) (required).
- Has experience working with a large volume of creatives and their iterations (UGC / angles / hooks) (required).
- Understands the full funnel through to revenue (not just installs/leads, but paid conversion + LTV) (required).
- Has a basic understanding of attribution (MM / last click / blended CAC) (required).
- Has experience working with tracking systems (Pixels, CAPI, event tracking) (required).
- Can work with spreadsheets and BI tools (at least at a basic level: cohort analysis and ROAS over time) (required).
- Has experience working with outsourcing teams or agencies and can gradually bring capabilities in-house (required).
- Has experience running Meta campaigns in legal / finance / insurance / subscription app niches (nice-to-have).
- Self-realization and growth: Build a product from scratch and influence key decisions.
- Grow together with the business at a fast pace.
- Work in an environment with space and freedom to act.
- Become part of a strong team of A-players who are ready to share expertise and boost each other.
- Use learning opportunities: internal and external lectures, a large corporate library, compensation for external courses, English lessons, and speaking clubs.
- Comfortable working conditions: Work remotely or visit the office in Kyiv, coworking spaces in Lviv or Warsaw.
- Plan your working day independently - we offer a flexible schedule, because results matter most.
- Recharge and rest: 28 working days of paid vacation per year, up to 30 days of sick leave, and all public holidays fully covered.
- Optionally arrange a transfer - swap a working day with a day off and vice versa.
- Care and support: Take care of your health: we provide medical insurance, a Mental Health program, and compensation for sessions with a psychologist.
- Join socially meaningful initiatives, including the Ukrainian Victory Support program.
- Participate in quarterly team buildings - online or offline - to make teamwork easy and enjoyable.
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.