User Acquisition Manager (Google Ads)
Fit4Me is looking for a User Acquisition Manager to join their team. This role focuses on launching, managing, and scaling advertising campaigns, primarily within Google Ads.
The successful candidate will manage advertising budgets exceeding $300,000 per month, ensuring efficient allocation and achieving target CPA, ROAS, and ROI metrics. A key aspect of the role involves optimising web funnels to increase conversion rates and analysing campaign performance to make data-driven decisions. The position also requires identifying growth opportunities and collaborating with the Marketing team to enhance ad creatives.
- Launch, manage, and scale advertising campaigns in Google Ads.
- Manage advertising budgets of $300,000+ and ensure their efficient allocation.
- Achieve and maintain target CPA / ROAS / ROI metrics.
- Optimise web funnels with a focus on increasing conversion rates.
- Analyze campaign performance and make data-driven decisions.
- Identify growth opportunities and scale profitable campaign setups.
- Collaborate with the Marketing team to improve ad creatives.
- 2+ years of experience in User Acquisition or Performance Marketing (required).
- Strong hands-on experience with Google Ads, including Google Search, Demand Gen campaigns, and the Google Display Network (required).
- Proven experience managing advertising budgets of $300,000+ per month (required).
- Hands-on experience working with web funnels (required).
- Strong understanding of key performance marketing metrics, including CPM, CTR, CPC, CR, CPA, ROAS, ROI, and LTV (required).
- A data-driven approach to campaign optimisation, scaling, and performance improvement (required).
- Experience working with Health & Fitness or B2C products (nice-to-have).
- Experience scaling advertising campaigns across global markets (nice-to-have).
- Fast Learning as part of our DNA - regular workshops (from hard skills to practical life hacks), knowledge sharing with team leads and external experts, and a learning budget for courses and conferences.
- Remote with trust - focus on results, not hours in Slack.
- Career boost - fast and transparent growth in role and responsibility.
- Wellbeing - 2 additional days off per month for recovery, weekly meditation sessions, 14 days of vacation, and paid sick leave.
Boosta is an international IT company that develops and promotes SEO tools, digital products and educational products, primarily for Western markets. Founded in 2014 and headquartered in Kyiv, Ukraine, it has released more than 10 products used by tens of thousands of people across Europe, Asia, the Americas and Australia. The company employs a team of over 400 specialists and runs an R&D department that backs startups and develops new products. Boosta operates across several verticals, including the iGaming affiliate space.