SEO/GEO Specialist
Casimba Gaming is looking for an SEO/GEO Specialist to support its SEO function across markets including the UK and Finland. The role focuses on delivering structured SEO and GEO activity to improve organic visibility, content quality, and customer acquisition.
Working closely with the SEO Manager, the specialist will coordinate recurring SEO tasks, support provider and agency workflows, and carry out quality checks to ensure work is accurate, consistent, and aligned with market requirements. The role also involves contributing to GEO activity with the aim of ensuring AI systems can find, understand, trust, and cite Casimba Gaming's brands by helping the team understand market trends, customer behaviour, acquisition journeys, and external channels that influence search visibility and discoverability.
- Prepare on-page optimisation briefings using agreed SEO guidance and templates.
- Coordinate content requests with external agencies and freelancers across the UK, Finland, and other future regulated markets.
- Carry out quality control on delivered content to check that minimum on-page optimisation requirements have been met before escalation or publication.
- Maintain clear records of content status, provider performance, outstanding actions, and follow-ups.
- Upload and update content and pages in the CMS, ensuring all on-page optimizations are aligned with what was agreed in the content briefings.
- Liaise with link building agencies and providers to request, organise, and review potential domain portfolios.
- Support SEO Manager in filtering opportunities and identifying domains that may carry quality, relevance, or long-term risk concerns.
- Support diversification of the link building provider base, particularly where market inventory is limited in Finland.
- Track link building activity, provider communications, approved opportunities, and rejected placements.
- Support technical SEO and brand-protection activity by coordinating communications with relevant providers, sources, and internal stakeholders.
- Assist with structured tracking of phishing, impersonation, or harmful search results where these may impact brand visibility, traffic, or customer experience.
- Gather evidence, escalate issues, and monitor progress on technical or provider-led actions.
- Support market and customer analysis across the UK and Finland, using available data and insight to understand customer behaviour, search demand, and acquisition journeys.
- Work with Brand, Product, and Retention teams to support the development of customer personas and acquisition funnels based on real data, market context, and digital behaviour.
- Support provider research for GEO-related channels such as Reddit, Trustpilot, forums, niche publications, and other domains with relevant authority.
- Compare provider services, gather information, and support day-to-day coordination once commercial relationships are established, escalating recommendations for review where required.
- Experience or strong working knowledge of SEO within iGaming, affiliate, casino, or sportsbook environments (required).
- Understanding of UK and Finnish search markets, including content, language, customer behaviour, and regulatory considerations (required).
- A naturally curious and forward-thinking SEO professional who actively keeps pace with evolving technologies, search trends, and industry developments (required).
- Challenges conventional thinking, applying strong technical foundations alongside critical evaluation of new opportunities and methodologies (required).
- Good understanding of SEO principles, including on-page optimisation, content quality, search intent, technical SEO basics, and off-page SEO (required).
- Basic understanding of HTML, CSS, and JavaScript (required).
- Strong organisation, attention to detail, and ability to manage tasks, providers, follow-ups, and deadlines across markets (required).
- Clear written communication skills and confidence liaising with agencies, freelancers, and internal stakeholders (required).
- Ability to work with basic SEO data, reporting tools, and spreadsheets (required).
- Experience in digital marketing, affiliate marketing, content coordination, outreach, link building, or agency management (preferred).
- Awareness of Nordic markets, particularly Finland, including local search behaviour, language considerations, and content expectations (preferred).
- Finnish or other Nordic language capability (preferred).
- Familiarity with SEO tools such as Ahrefs, SEMrush, Screaming Frog, Google Analytics, or Google Search Console (preferred).
- Awareness of review platforms, forums, and community channels that may influence brand visibility and GEO (preferred).
Casimba Gaming is an iGaming company that operates and supports a portfolio of online casino brands. Based in London, it provides an end-to-end offering covering technology, operations, strategy and player acquisition. The company combines proprietary technology platforms with marketing, data, design and development expertise across more than 15 leading casino brands. Casimba Gaming works with established partners to deliver casino products to players.