Content Lead
The Content Lead is a senior-level role responsible for developing and executing content strategies to drive growth, visibility, and engagement within the brand portfolio of Catena Media. This individual plays a key part in shaping brand identity through high-quality, user-friendly content that naturally generates earned backlinks and brand mentions.
Leading a team of content editors and writers, the Content Lead ensures the creation and timely execution of roadmaps for their websites of focus. The role involves managing budgets, optimising workflows, and collaborating across departments to ensure content is repurposed and distributed effectively across multiple channels.
- Define and oversee execution of the content strategy and editorial calendar while ensuring alignment with brand goals and squad OKRs.
- Manage and execute quarterly and long-term content roadmaps, balancing new pages and updating existing ones based on priority and opportunity.
- Understand team budget and find the most effective way to spend to achieve goals.
- Find ways to optimise team workflows by incorporating AI to handle time-consuming tasks.
- Actively drive collaboration with Life Cycle, Video, and Social Media teams to extend the reach and impact of content across channels.
- Lead and mentor a team of content editors and lead writers, providing clear direction, support, and development opportunities.
- Ensure evergreen pages are accurate, compliant, optimised for search, and aligned with the brand tone and goals.
- Create or approve comprehensive content briefs, templates, and writing guides to ensure clarity and consistency in execution.
- Work closely with SEO, Product, Marketing, Commercial, and the squad GM to improve brand profitability.
- Define KPIs for the team and report on progress toward achieving those targets.
- Guide writers in creating high-impact content designed to attract natural backlinks and elevate visibility in the iGaming space.
- Oversee the development and maintenance of content calendars for multiple brands.
- Ensure all published content adheres to brand, legal, regulatory, and company standards.
- Manage team performance effectively through ongoing performance management, including conducting performance reviews and regular 1-1 meetings.
- Take ownership of recruitment and selection for the team by working closely with HR and TA teams.
- 5+ years of experience in digital content, SEO, or editorial roles with increasing leadership responsibility (required).
- 2+ years managing content teams, preferably in SEO affiliate marketing or iGaming (preferred).
- Deep understanding of SEO best practices, conversion funnels, and user behaviour analytics (required).
- Excellent verbal and written communication skills (required).
- Proven ability to drive traffic, acquire backlinks, and improve keyword rankings through on-page content tactics (required).
- Strong understanding of sports betting or casino and visitors' needs (required).
- Ability to conceive fresh new ideas for content, features, and tools that establish brand identity (required).
- Strong organisational and project management skills (required).
- Ability to organise and plan for near- and long-term initiatives (required).
Catena Media is a performance-based online marketing and lead-generation company focused on the iGaming, sports betting and esports industries. It connects operators with new customers through a portfolio of affiliate websites and content across multiple markets, with a particular strength in North America. Headquartered in Gżira, Malta, the company employs a globally distributed workforce of more than 200 people. Catena Media is listed on Nasdaq Stockholm.