Influencer Marketing Specialist
Catena Media is looking for an Influencer Marketing Specialist to own and scale its influencer marketing programme across both AI-driven and human influencer channels. This role acts as the bridge between brand projects managed by Social Media Specialists and the wider affiliate and monetisation ecosystem.
The Influencer Marketing Specialist is responsible for scouting and outreaching talent, setting and activating campaigns for branding, engagement, or conversion purposes, and monetising influencer relationships within the gaming and sports sectors. The role involves ideating and monitoring campaigns, tracking performance, and collaborating with Content and Digital PR teams for branding and authority amplification.
- Collaborate on strategy development for the influencer project and own its implementation across key markets.
- Source, vet, and onboard gaming and sports influencers using discovery platforms (e.g., Modash, Upfluence) or leveraging other channels (individual scouting, industry contacts, owned or contracted content talent etc.).
- Build and manage a freelance influencer pool to scale activity, experiment with formats, and support seasonal or occasional needs.
- Supply influencer talent and content to the Social Media Specialists (Casino and Sport) in support of their brand-level projects and campaigns.
- Ensure influencer content is fully integrated into the broader social and content ecosystem, aligned with brand tone and compliance.
- Act as a bridge between social media and monetization/affiliate structures to organize influencer monetization.
- Set up and maintain UTM-based attribution to track influencer-driven traffic, leads, and conversions.
- Report on influencer performance, depending on campaign goals (e.g., engagement, cost per post, audience trust, sentiment signals, inbound traffic, conversions etc.).
- Continuously optimize the influencer mix and spend based on measurable ROI.
- Ensure all influencer partnerships and content comply with gambling regulations, platform policies, and disclosure requirements across operating regions.
- Work with Legal to formalise influencer agreements and mitigate risk.
Catena Media is a performance-based online marketing and lead-generation company focused on the iGaming, sports betting and esports industries. It connects operators with new customers through a portfolio of affiliate websites and content across multiple markets, with a particular strength in North America. Headquartered in Gżira, Malta, the company employs a globally distributed workforce of more than 200 people. Catena Media is listed on Nasdaq Stockholm.