AdTech Specialist
The AdTech Specialist will play a critical role in enabling scalable growth through robust technical marketing infrastructure. This role involves implementing and maintaining tracking frameworks, integrating platforms, and ensuring accurate campaign measurement across the entire user journey.
The specialist's drive and ideas will help the company move faster, improve smarter, and stay ahead of the game. The role requires a collaborative mindset and strong technical experience in digital marketing implementations.
- Implement and manage technical integrations across marketing platforms, including Google Tag Manager (GTM), postbacks, and server-to-server tracking setups.
- Configure and maintain accurate tracking and attribution systems across web and mobile environments.
- Integrate and optimise campaigns across platforms such as Google Ads, Meta, TikTok, Apple Search Ads, Moloco, Liftoff, Kayzen, and other in-app networks.
- Work with native platforms (Taboola, Outbrain) to ensure effective tracking and performance optimisation.
- Collaborate with analytics and development teams to ensure data accuracy and system reliability.
- Monitor and analyse campaign performance, identifying opportunities to improve conversion rates, ROAS, and CPC.
- Conduct A/B testing and experimentation to continuously improve marketing performance.
- Support onboarding and implementation of new tools, tracking technologies, and partners.
- Provide technical expertise and guidance to internal stakeholders and marketing teams.
- Ensure full funnel tracking visibility, enabling detailed reporting on user journeys and campaign effectiveness.
- Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required).
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required).
- Strong organisational skills and the ability to manage multiple projects without dropping the ball (required).
- Exceptional attention to detail and a commitment to high-quality work (required).
- Adaptability – you stay sharp, productive and positive in fast-moving environments (required).
- Strong technical experience in digital marketing implementations, including tracking, tagging, and integrations (required).
- Hands-on experience with GTM, postbacks, and server-to-server setups (required).
- Proven experience across major marketing platforms including Google, Meta, and mobile attribution ecosystems (required).
- Exposure to in-app platforms (Moloco, Apple Search Ads, Kayzen, Liftoff) and native advertising platforms (Taboola, Outbrain) (required).
- Solid understanding of attribution models, user journeys, and performance marketing metrics (required).
- Analytical mindset with the ability to translate data into actionable insights (required).
- Strong collaboration skills, working effectively with cross-functional teams (marketing, product, engineering) (required).
- Ability to manage multiple projects in a fast-paced, performance-driven environment (required).
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends (nice-to-have).
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have).
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have).
- Experience in developing and executing customer retention strategies (nice-to-have).
- Knowledge of mobile measurement partners (MMPs) and attribution tools (nice-to-have).
- Basic knowledge of HTML, JavaScript, and tracking scripts (nice-to-have).
- Experience with experimentation frameworks and CRO (nice-to-have).
- Familiarity with data visualisation and reporting tools (nice-to-have).
- Supergrowth learning and development programmes
- Performance tool for feedback and development
- Employee Assistance Programme (EAP)
- Free daily meals
- Free on-site massages
- Free on-site gym
- Group life cover
- Funeral fund benefit
- Financial services assistance
- Curro school fees benefit
- Income continuation benefit
- Leadership training
- Referral bonus
- Medical aid subsidy
- Free sleep coaching
- On-site barista
- Retirement annuity subsidy
DigiOutsource is a global iGaming technology and services company and part of Super Group (SGHC), the holding company behind the Betway and Spin brands. Headquartered in Cape Town, South Africa, with offices in London and Portugal, it provides software development, digital marketing, business intelligence, design and communications services that power leading online gaming brands. The company employs around 1,200 people across multiple continents. DigiOutsource was formed from the merger of the ForwardSlash and SpeakUp Communications businesses and operates as a key technology hub within Super Group.