Senior Social Media Designer
DIGI Outsource is seeking a Senior Social Media Designer to develop visually compelling content for its social media platforms. The role involves combining strong design skills with an understanding of social media trends to create engaging graphics, animations, and multimedia content that enhances brand identity and drives audience engagement.
The successful candidate will take ownership of motion design processes and collaborate with cross-functional teams to deliver high-quality creative work. This position is designed for a creative professional who is eager to move fast, improve smarter, and stay ahead of industry developments.
- Lead the design and production of high-quality, short-form motion content including Reels, TikTok, Shorts, Stories, and paid social video.
- Conceptualise and execute scroll-stopping motion-first creative aligned to campaign and always-on strategies.
- Combine traditional design tools with AI-driven tools to scale creative output.
- Translate brand, campaign, and cultural insights into engaging, platform-native visual storytelling.
- Own the end-to-end motion design process, from concept to final export, including animation, editing, sound, and pacing.
- Collaborate closely with social strategists, community teams, copywriters, and performance marketers to deliver brand-led creative.
- Optimise creative for platform algorithms, audience behaviours, and performance KPIs.
- Build and maintain modular templates, toolkits, and motion systems to increase speed and consistency at scale.
- Leverage AI-assisted workflows to rapidly prototype, iterate, and personalise content.
- Stay ahead of emerging social trends, formats, and creator styles, translating them into brand-relevant executions.
- Adapt and localise global and campaign assets into dynamic, social-first motion content.
- Partner with influencers and creators to ensure visual alignment and quality of co-created content.
- Drive creative testing and iterate based on performance insights.
- Ensure all content meets brand guidelines, accessibility standards, and platform best practices.
- Contribute to the evolution of the brand’s motion identity and social design language.
- Manage high-volume production workflows, balancing speed with creative excellence.
- Mentor junior designers and provide creative direction and feedback within the team.
- Present concepts and creative rationale confidently to stakeholders.
- Advanced proficiency in After Effects, Premiere Pro, Photoshop, and Illustrator (required).
- Strong short-form video editing and motion design capability (required).
- Hands-on experience with AI creative tools such as generative visuals, text-to-video, or AI editing (required).
- Proficiency in social-first content tools like CapCut or similar (required).
- Solid understanding of platform specs and formats (required).
- At least 5 years of similar experience in a social media designer function (required).
- Clear, confident communication skills and the ability to break down complex ideas (nice-to-have).
- A collaborative mindset for working with cross-functional teams (nice-to-have).
- Strong organisational skills and the ability to manage multiple projects (nice-to-have).
- Exceptional attention to detail and a commitment to high-quality work (nice-to-have).
- Adaptability to stay sharp, productive, and positive in fast-moving environments (nice-to-have).
- Knowledge of social media trends (nice-to-have).
- Learning and development programmes to support career growth.
- Performance tool to provide meaningful feedback and development support.
- Employee Assistance Programme offering resources for employees and their families.
DigiOutsource is a global iGaming technology and services company and part of Super Group (SGHC), the holding company behind the Betway and Spin brands. Headquartered in Cape Town, South Africa, with offices in London and Portugal, it provides software development, digital marketing, business intelligence, design and communications services that power leading online gaming brands. The company employs around 1,200 people across multiple continents. DigiOutsource was formed from the merger of the ForwardSlash and SpeakUp Communications businesses and operates as a key technology hub within Super Group.