SEO Specialist

The role focuses on driving organic traffic to company websites through hands-on work with Search, Answer, and Generative Engine optimisation, as well as LLM optimisation.

The successful candidate will play a key role in executing SEO strategies, managing content production, and ensuring websites remain competitive. This position requires a proactive individual who can work autonomously to identify growth opportunities and improve SEO KPIs.

• Conducting regular visual SEO audits to identify issues and opportunities for improving all SEO KPIs.
• Briefing content creation to internal and external content providers and ensuring returned content is of a high quality.
• Conducting website crawls through Screaming Frog to ensure that website is SEO-friendly and identifying areas where mandatory SEO fields are missing or require fixing/optimisation.
• Developing a deep knowledge of SEO Content creation.
• Ensuring planned SEO activities and content supports the SEO strategy and is aligned with the content roadmap.
• Executing the identified SEO optimisation strategies which will drive SEO KPIs for your brand sites.
• Implementing identified site maintenance EG broken links, site cleanup, duplicate content, etc.
• Keeping relevant stakeholders updated, letting stakeholders know where SEO projects and content production stands.
• Maintaining tracking and analysing success of content growth and SEO activities based on KPI growth.
• Performing Content QCs, uploads, and publishing via our CMS.
• Performing ongoing on-site content optimisation including interlinking, meta data etc.
• Researching competitors’ backlink, blog, and link bait strategies to identify linking opportunities.
• Setting up URL structures and site matrices according to the existing site structure and best SEO practices.
• Taking a proactive approach in SEO content creation, working autonomously to identify opportunities to drive SEO performance.
• Tracking delivery of content and requested materials.
• Understanding a brand's goals and objectives and applying creative thinking to develop SEO project and content growth ideas.
• Updating, refreshing, and optimising existing content on websites using keyword placement and internal linking.
• Working with Technical SEOs to understand what optimisations are needed to resolve technical challenges.

• Clear, confident communication (written and verbal), and the ability to breakdown complex ideas (required)
• A collaborative mindset, working smoothly with cross-functional teams to hit shared goals (required)
• Strong organisational skills and the ability to manage multiple projects without dropping the ball (required)
• Exceptional attention to detail and a commitment to high-quality work (required)
• Adaptability – you stay sharp, productive and positive in fast-moving environments (required)
• Advanced knowledge of Excel, graphs, and formulas (required)
• Previous experience and knowledge in Digital Marketing and SEO (required)
• Website development understanding and a working knowledge of basic HTML (required)
• Demonstrates consistent behaviour aligned to the Organizational Culture (required)
• Minimum 2 years’ experience as an SEO Specialist (required)
• Working knowledge of ranking and financial reports and systems (required)
• Able to perform Onsite and technical QCs (required)
• In-depth knowledge of online casino and sports betting markets, including casino game rules, odds calculation, betting types and market trends (nice-to-have)
• Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations (nice-to-have)
• Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards (nice-to-have)
• Experience in developing and executing customer retention strategies (nice-to-have)
• Experience with Content Management Systems (such as WordPress) (nice-to-have)
• Understanding of Google Analytics and Search Console (nice-to-have)
• Experience with SEMRush/Ahrefs/Data Studio/Screaming Frog (nice-to-have)
• Relevant qualification (nice-to-have)
• Project management experience (nice-to-have)

• Learning and development programmes
• Performance tool for feedback and career development
• Employee Assistance Programme
• Free Daily Meals
• Free Massages On-site
• Free On-Site Gym
• Group Life Cover
• Funeral Fund Benefit
• Financial Services Assistance
• Curro School Fees Benefit
• Income Continuation Benefit
• Leadership Training
• Referral Bonus
• Medical Aid Subsidy
• Free Sleep Coaching
• On-site Barista
• Retirement Annuity Subsidy

DigiOutsource is a global iGaming technology and services company and part of Super Group (SGHC), the holding company behind the Betway and Spin brands. Headquartered in Cape Town, South Africa, with offices in London and Portugal, it provides software development, digital marketing, business intelligence, design and communications services that power leading online gaming brands. The company employs around 1,200 people across multiple continents. DigiOutsource was formed from the merger of the ForwardSlash and SpeakUp Communications businesses and operates as a key technology hub within Super Group.

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