Partners Customer Retention Specialist
The company is looking for a skilled and motivated Partners Customer Retention Specialist to join the CRM team. In this role, the specialist is responsible for managing customer retention campaigns via the CRM tool on behalf of B2B partners.
The specialist supports partners in increasing player engagement, loyalty, and lifetime value through targeted campaigns, segmentation, and gamification strategies.
- Plan, execute, and optimise customer retention campaigns using the CRM tool across multiple channels (email, SMS, push notifications, in-app messages).
- Analyse player data and campaign performance to identify behavioural trends and recommend tailored strategies for partner growth.
- Set up and monitor retention flows and automation journeys aligned with each partner’s objectives.
- Create and manage gamification mechanics (e.g., tournaments, missions, loyalty programmes) to increase player engagement.
- Collaborate with Account Managers and Product teams to understand partner needs and translate them into effective CRM initiatives.
- Provide CRM tool training and ongoing support to partners, ensuring they understand key features and best practices.
- Segment customer databases for highly personalised targeting based on player behaviour and value.
- Ensure compliance with responsible gaming practices and regulatory guidelines in all retention efforts.
- Identify and resolve any CRM campaign or platform issues in a timely manner.
- Bachelor’s degree in Marketing, Business Administration, or a related field (required).
- At least 1 year of experience in CRM, retention marketing, or a similar role (required).
- Strong understanding of customer lifecycle and retention strategies (required).
- Experience working with CRM platforms/tools and analysing campaign data (required).
- Excellent communication skills, both verbal and written (required).
- Fluency in Armenian and English (required).
- Analytical mindset with attention to detail and a proactive approach to problem-solving (required).
- Ability to manage multiple projects simultaneously and work in a fast-paced environment (required).
- Experience in the iGaming or online entertainment industry (preferred).
- Hands-on experience with CRM Tool or similar retention/automation platforms (preferred).
- Understanding of casino player behaviour and gamification mechanics (preferred).
Digitain is a business-to-business provider of sportsbook and iGaming platform software, headquartered in Yerevan, Armenia. Founded in 1999, it offers a turnkey and standalone platform spanning sports betting, online and live casino, and games, alongside managed services for operators across regulated and emerging markets. Its portfolio includes the Imagine Live live-casino studios and the Galaxsys games studio, and the group employs a large engineering and operations workforce.