Analyst I, Customer Economics
As an Analyst I on the Customer Economics team, the successful candidate will help shape the future of customer insights and marketing optimisation by building models that forecast behaviour and drive smarter decision-making. The Customer Economics team sits within the Marketing Analytics organisation, powering acquisition-cost models and valuation frameworks that underpin how DraftKings invests in growth.
The role involves diving into data to uncover patterns, steering revenue-driving strategies, and helping cross-functional teams bring models to life. From optimising promotional impact to guiding retention strategies, the Analyst I will play a pivotal role in making the customer experience more intelligent, predictive, and durable.
- Build and deploy predictive models that forecast customer behaviour and drive revenue outcomes.
- Translate complex model outputs into scalable solutions that teams across DraftKings can activate.
- Lead deep-dive analyses and cross-functional partnerships with Marketing, Finance, etc. to turn insights into action across the business.
- Use data and industry insights to uncover growth opportunities and elevate the modelling strategy.
- Create automated tools, analyses, and dashboards that measure and communicate customer performance.
- Analyse customer retention and gameplay trends to inform marketing investments and vertical strategies.
- Partner with Data Science and Data Engineering to apply best-in-class practices using tools like Databricks, Airflow, and Bitbucket.
- Bachelor’s degree or equivalent in Mathematics, Statistics, Economics, Business Analytics, Computer Science, Engineering, or another relevant discipline (required).
- At least 1 year of experience in business analytics or data science (required).
- Exposure to data science principles, including machine learning, regression techniques, and model evaluation (required).
- Familiarity with tools like Databricks, Airflow, and Bitbucket (nice-to-have).
- Ability to leverage AI tools to turn data into actionable recommendations with repeatable frameworks (required).
- Practical experience with SQL/Snowflake and dashboarding tools (required).
- Python/R experience (nice-to-have).
- Familiarity with marketing concepts and measurement frameworks (nice-to-have).
- Comprehensive health benefits including medical, dental, and vision plans.
- Wellbeing program featuring free therapy sessions, employee assistance programmes, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave and workplace lactation support.
- Partnership with Care.com for backup childcare.
- Family planning support for adoption, surrogacy, and fertility treatments.
- Flexible PTO for employees in the United States.
- Pet insurance.
- Gym reimbursement programme.
- Financial planning resources including 401(k) matching and Origin Financial.
- Commuter benefits.
- Tuition reimbursement programme.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.