Creative Strategy Manager, Paid Social
As a Creative Strategy Manager, Paid Social, you'll lead the creative strategy behind paid social campaigns, transforming consumer insights, cultural trends, and campaign performance into creative that drives business results. You'll partner across Marketing, Creative, Media, Analytics, Influencer, and external creative partners to shape creative direction from ideation through execution and optimisation.
In this role, you'll oversee the development of a creative learning strategy that transforms campaign insights into stronger creative direction, champion social-first thinking, and continuously evolve our paid social approach through experimentation and emerging technologies.
- Lead creative strategy across paid social campaigns, ensuring every creative concept is grounded in audience insights, business priorities, and performance learnings.
- Develop strategic creative briefs that inspire high-performing creative tailored to each social platform.
- Translate campaign performance, experimentation, and consumer behaviour into actionable creative recommendations that strengthen future campaigns.
- Identify emerging consumer behaviours, cultural trends, and platform opportunities to continuously evolve creative strategy.
- Partner closely with Marketing, Creative, Media, Analytics, Influencer, Production, and external agencies to develop integrated paid social campaigns.
- Build repeatable creative testing frameworks and maintain a centralised library of learnings, best practices, and creative recommendations.
- Lead recurring creative strategy sessions that align stakeholders around campaign priorities, performance insights, and future creative opportunities.
- Evaluate and adopt emerging technologies, including artificial intelligence, to improve creative ideation, strategy development, and team efficiency.
- At least 5 years of experience in Creative Strategy, Social Strategy, Performance Marketing, Brand Strategy, or a related field (required).
- Proven experience developing creative strategy for paid social campaigns and translating performance insights into creative direction (required).
- A deep understanding of social platforms, consumer behaviour, cultural trends, and emerging digital experiences (required).
- Experience partnering with Creative, Media, Analytics, Influencer, Production, and agency teams to deliver integrated marketing campaigns (required).
- Outstanding creative brief writing, communication, and presentation skills (required).
- Strong organisational and project management skills, with the ability to manage multiple priorities in a fast-paced environment (required).
- Experience with creative testing methodologies and performance marketing principles (required).
- Experience leveraging artificial intelligence or emerging technologies to improve creative strategy, ideation, or workflows (required).
- The US base salary range for this full-time position is 102,400.00 USD - 128,000.00 USD, plus bonus, equity, and benefits as applicable.
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing program with free therapy sessions, employee assistance programmes, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
- Partnership with Care.com for backup childcare for U.S. employees.
- Family planning benefits supporting adoption, surrogacy, fertility treatments, and other family planning needs.
- Flexible PTO for employees in the United States.
- Pet insurance to help save on vet expenses.
- Gym reimbursement for part of gym membership costs.
- Financial planning resources, including 401(k) matching and Origin Financial programs.
- Commuter benefits to help lower costs on daily commutes.
- Tuition Reimbursement Program for educational courses related to their positions or other positions at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.