CRM Associate
As a CRM Associate, the individual will help bring customer communications to life across DraftKings' offerings. The role involves building and launching email, push, and in-app campaigns while working with managers and senior teammates to ensure every communication is accurate, timely, and aligned with DraftKings' standards.
Throughout the role, the associate will develop campaign execution expertise, collaborate with cross-functional partners, and identify new ways to improve process efficiency. A strong attention to detail is essential to help DraftKings consistently deliver high-quality customer experiences at scale.
- Execute customer communications from build through launch across offerings, including campaign setup, quality assurance, and adherence to legal and regulatory requirements.
- Build email, push, and in-app communications to specification, following marketing standards, brand guidelines, and channel best practices.
- Contribute ideas that strengthen campaign execution and adopt team best practices, including using artificial intelligence-powered tools where appropriate to improve efficiency.
- Review work closely to identify issues before launch and help deliver consistently accurate, high-quality customer communications.
- Interpret campaign data to validate builds and identify opportunities to improve campaign execution.
- Collaborate with cross-functional partners to develop messaging, manage workflows, and deliver campaigns on time across multiple priorities.
- Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field (required).
- At least 1 year of relevant experience in marketing operations, campaign production, customer relationship management, or a related field, preferably within e-commerce, technology, or gaming (preferred).
- Strong attention to detail and organisational skills, with the ability to manage multiple priorities and deliver accurate work within challenging timelines (required).
- A basic understanding of HTML and how it supports digital communications (required).
- Strong written and verbal communication skills, with the ability to collaborate effectively with teammates and cross-functional partners (required).
- A proactive and adaptable approach to work, with the ability to learn quickly and contribute in a fast-paced, changing environment (required).
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing program including free therapy sessions, employee assistance programmes, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave and workplace lactation support.
- Benefits supporting family planning, including adoption, surrogacy, and fertility treatments.
- 25 vacation days per year.
- 200 BGN food vouchers per month.
- 50% coverage of monthly MultiSport card.
- Financial planning programmes such as Origin Financial.
- Commuter benefits.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.