CRM Senior Associate
As a CRM Senior Associate, you'll play a key role in bringing customer communications to life across DraftKings' offerings. You'll own campaigns from build through launch, delivering timely, accurate email, push, and in-app messaging across multiple priorities.
Working closely with your manager and cross-functional partners, you'll help shape execution strategies while strengthening the quality and efficiency of how the team works. Your work on this team will help DraftKings deliver consistent and high-quality experiences to its customers.
- Own end-to-end campaign execution across offerings, including campaign setup, quality assurance, launch, and adherence to legal and regulatory requirements.
- Build email, push, and in-app communications, including complex campaigns, in line with marketing standards, brand guidelines, and channel best practices.
- Recommend effective approaches to campaign builds, contributing ideas and using artificial intelligence-powered tools where appropriate to improve quality and efficiency.
- Serve as a quality checkpoint by reviewing campaign builds, identifying issues before launch, and sharing guidance that supports the development of junior teammates.
- Interpret campaign data to inform execution decisions and identify opportunities to strengthen customer communications.
- Partner with cross-functional teams to shape execution strategies, manage workflows, and deliver campaigns on time across multiple concurrent priorities.
- Bachelor's degree in Marketing, Business, Economics, Mathematics, or related field (required).
- At least 2 years of relevant experience in marketing operations, campaign production, customer relationship management, or a related field, preferably within e-commerce, technology, or gaming (required).
- Exceptional attention to detail and organisational skills, with the ability to manage multiple priorities and deliver high-quality work within challenging timelines (required).
- Proven experience independently owning complex campaigns from initial build through launch (required).
- Working knowledge of basic HTML and an understanding of how it supports digital communications (required).
- Strong written and verbal communication skills, with experience collaborating effectively across cross-functional teams (required).
- A proactive, adaptable approach to your work and the ability to take ownership in a fast-paced, quickly changing environment (required).
- Comprehensive health benefits, including medical, dental, and vision plans.
- Wellbeing program including free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, Virtual Yoga Classes, and many more.
- 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
- Family planning support for adoption, surrogacy, fertility treatments, or other family planning.
- 25 vacation days per year.
- 200 BGN food vouchers per month.
- 50% coverage of a monthly MultiSport card in a wide network of sports facilities.
- Financial planning programmes through Origin Financial.
- Commuter benefits.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.