Growth Marketing Senior Associate
As a Growth Marketing Senior Associate, the individual will bring high-impact digital campaigns to life across key acquisition and retention moments. The role involves developing media strategies, managing campaigns, and using performance insights to uncover opportunities for growth.
Working across teams, the associate will help shape compelling campaigns that reach the right audience and support broader marketing goals.
- Develop digital media buying strategies across paid social, programmatic, and paid search channels to support acquisition and retention goals.
- Launch and optimize new customer acquisition campaigns across digital channels, using performance data to drive key performance indicators and broader Growth Marketing goals.
- Design and execute A/B tests to uncover insights that improve campaign performance and inform future strategies.
- Develop new advertising concepts and work across Creative, Brand, Marketing, and Operations teams to bring compelling campaigns to market.
- Analyze campaign performance alongside the Marketing Analytics team, translating data into actionable insights and recommendations for continued optimization.
- Manage the creative workflow and delivery for critical acquisition and retention moments, keeping cross-functional teams aligned on priorities and timelines.
- Lead day-to-day communication with external agencies and advertising partners to drive execution and campaign performance.
- Bachelor's degree in Marketing, Business, Economics, Mathematics, or a related field (required).
- At least 2 years of experience in digital marketing (required).
- Experience with digital media optimisation, including A/B testing, analysing media performance, and working with automated or manual bidding approaches (required).
- A strong understanding of digital advertising inventory, platforms, and media buying best practices (required).
- Strong organisational skills and attention to detail, with the ability to manage multiple priorities and deadlines in a fast-paced environment (required).
- Proficiency with artificial intelligence tools, including Claude (required).
- The ability to work from 11 a.m. to 8 p.m. Bulgarian time (required).
- Comprehensive health benefits, including medical, dental, and vision plans.
- Wellbeing program including free therapy sessions, employee assistance programmes, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave and workplace lactation support.
- Family planning support for adoption, surrogacy, and fertility treatments.
- 25 vacation days per year.
- 200 BGN food vouchers per month.
- 50% coverage of a monthly MultiSport card.
- Financial planning programmes through Origin Financial.
- Commuter benefits.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.