Growth Marketing Specialist
As a Growth Marketing Specialist, the individual will develop and execute high-impact marketing campaigns that drive customer engagement and business growth across DraftKings Sportsbook and Predictions. The role involves bringing key sporting moments to life through integrated, full-funnel campaigns that connect customers with offerings across the DraftKings platform.
Working closely with cross-functional teams, the specialist will turn business objectives and customer insights into coordinated marketing initiatives that deliver measurable results. The work will help strengthen growth marketing efforts and identify new opportunities to engage customers.
- Develop and execute integrated, full-funnel growth marketing campaigns for DraftKings Sportsbook and Predictions, collaborating with Growth, Product, Content, Media, Brand, Partnerships, and Creative Teams.
- Partner with cross-functional teams to align marketing initiatives with business objectives, ensuring consistent messaging and a cohesive customer experience across channels.
- Analyze customer insights, campaign performance, and internal metrics to inform marketing strategies, identify growth opportunities, and improve campaign effectiveness.
- Develop marketing and creative briefs that guide campaign messaging, creative direction, and execution across internal teams and external agencies.
- Support the development of campaign objectives, key performance indicators, and measurement frameworks to track results and recommend optimizations.
- Coordinate cross-functional campaign kickoffs and ongoing communications to align stakeholders on objectives, timelines, milestones, and activation plans.
- Identify opportunities to improve marketing workflows, increase campaign efficiency, and support the continued evolution of the Sports Marketing Team.
- A Bachelor’s Degree in Marketing, Communications, Business, or a related field (required).
- At least 4 years of experience in growth, brand, or integrated marketing, preferably within a consumer-facing technology or entertainment company (required).
- A strong understanding of full-funnel marketing, with experience developing, executing, and optimizing campaigns across multiple channels (required).
- Experience analyzing marketing performance and customer data to identify trends, uncover opportunities, and inform campaign decisions (required).
- Strong communication and presentation skills, with the ability to collaborate effectively and build relationships across cross-functional teams (required).
- Excellent organizational and project management skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment (required).
- A proactive, solutions-oriented mindset with a passion for sports, marketing innovation, and continuous improvement (required).
- A strong curiosity about consumer behaviour and a customer-focused approach to developing relevant, engaging marketing experiences (required).
- Comprehensive health benefits, including medical, dental, and vision plans.
- Wellbeing program including free therapy sessions, employee assistance programmes, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave and workplace lactation support.
- Care.com partnership for backup childcare.
- Family planning support including adoption, surrogacy, and fertility treatments.
- Flexible PTO for US employees.
- Pet insurance.
- Gym reimbursement.
- Financial planning support including 401(k) matching and Origin Financial.
- Commuter benefits.
- Tuition reimbursement program.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.