Growth Marketing Specialist, Influencer Partnerships
DraftKings is seeking a Growth Marketing Specialist, Influencer Partnerships to help drive strategic growth across creator marketing initiatives, with a focus on the iGaming and Lottery businesses. This role involves shaping and executing full-funnel campaigns that connect creators with audiences in authentic ways while driving awareness, engagement, and customer acquisition.
The specialist will partner across Marketing, Creative, Analytics, Legal, Compliance, and external agencies to turn business priorities and performance insights into impactful creator programs. The role also aims to evolve the approach to influencer marketing by identifying emerging trends, improving campaign processes, and testing new ways to reach and engage audiences.
- Lead the strategy and execution of influencer marketing programs for iGaming and Lottery businesses, connecting creator partnerships to broader growth objectives.
- Own campaigns from planning and creator selection through activation, measurement, and post-campaign analysis, ensuring programs deliver against business goals.
- Develop full-funnel creator programs designed to build awareness, deepen engagement, drive consideration, and support customer acquisition.
- Partner with Brand, Creative, Analytics, Legal, Compliance, and other Marketing teams, along with external agencies, to align stakeholders and move complex campaigns from concept to launch.
- Manage campaign budgets and performance tracking, using data and insights to evaluate marketing spend, identify opportunities, and improve future investment decisions.
- Collaborate with Analytics teams to measure campaign effectiveness, build clear performance readouts, and translate results into actionable recommendations for marketing leaders.
- Identify emerging creators, platform behaviors, cultural moments, and audience trends that can unlock new opportunities for the influencer marketing strategy.
- Improve and scale campaign workflows through stronger processes, automation, and emerging technologies that increase the effectiveness of planning, reporting, and execution.
- A Bachelor’s Degree in Marketing, Communications, Business, Analytics, or a related field, or equivalent professional experience (required).
- At least 5 years of experience in influencer marketing, marketing operations, or a related discipline (required).
- Proven experience developing and executing large-scale, full-funnel creator campaigns (required).
- Deep understanding of the creator ecosystem, social media platforms, digital culture, consumer behaviour, and emerging trends (required).
- Experience managing significant marketing budgets, analysing campaign performance, and using data to optimise investments and inform future strategy (required).
- Strong communication and relationship-building skills, with the ability to align cross-functional stakeholders and external partners around shared objectives, timelines, and deliverables (required).
- A proactive and adaptable approach to navigating ambiguity, managing multiple priorities, and delivering results in a fast-moving environment (required).
- Experience working in a regulated industry (nice-to-have).
- Curiosity about artificial intelligence and emerging technologies, with an interest in using automation and intelligent workflows to strengthen creator research, campaign operations, reporting, creative ideation, and marketing innovation (required).
- The US base salary range for this full-time position is 89,600.00 USD - 112,000.00 USD, plus bonus, equity, and benefits as applicable.
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing Program with free therapy sessions, employee assistance programmes, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
- Partnership with Care.com for backup childcare for US employees.
- Family planning benefits for adoption, surrogacy, and fertility treatments.
- Flexible PTO for employees working in the United States.
- Pet insurance.
- Gym membership reimbursement.
- Financial planning resources, including 401(k) matching and Origin Financial programs.
- Commuter benefits to help lower costs on daily commutes.
- Tuition Reimbursement Program for educational courses related to positions.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.