Integrated Marketing Specialist
As an Integrated Marketing Specialist, you’ll turn marketing performance insights into strategies that shape how DraftKings invests across sports, markets, channels, and customer opportunities. You’ll build the processes that connect Analytics with Integrated Marketing, helping teams translate performance recommendations into clear investment decisions and coordinated marketing action.
Working across Sports Go-To-Market, Geo Performance, Channel Marketing, Analytics, and Customer Monetization, you’ll strengthen how DraftKings plans and optimises marketing investments at both the portfolio and local market level. Your work will help establish a more scalable approach to using data to guide where and how DraftKings invests.
- Translate analytical outputs and performance insights into actionable marketing strategies, investment recommendations, and direction for downstream teams.
- Build scalable processes that connect Analytics with Integrated Marketing, creating a consistent path from performance insights to marketing decisions and execution.
- Partner with Sports Go-To-Market, Geo Performance, Channel Marketing, Analytics, and Customer Monetization to inform integrated marketing strategies across sports, markets, channels, and customer opportunities.
- Develop frameworks that improve visibility into marketing investment and help teams make more informed decisions about channel mix, spend allocation, and local market opportunities.
- Turn analytical frameworks, including media mix and channel performance insights, into clear recommendations that marketing teams can incorporate into campaign planning.
- Strengthen reporting and planning processes that help teams evaluate performance at the state and local level and identify opportunities to optimise marketing investment.
- Create clear, compelling materials that synthesise performance insights, business context, and investment recommendations for marketing leaders and cross-functional partners.
- Identify opportunities to improve existing workflows and use emerging technologies, including artificial intelligence, to make marketing planning and decision-making more effective.
- Experience in integrated marketing, marketing strategy, or a related field, with broad exposure to channels such as paid social, organic social, television, radio, and other media. (required)
- The ability to understand analytical outputs and performance frameworks and translate them into clear marketing strategies and recommendations; deep statistical modeling expertise is not required. (required)
- Experience connecting marketing performance insights with investment planning, channel strategy, campaign planning, or market-level decision-making. (required)
- Strong operational skills and the ability to build repeatable processes that move complex, cross-functional work from insight to action. (required)
- Strong communication and presentation skills, including proficiency in PowerPoint and the ability to simplify complex information for a range of stakeholders. (required)
- The ability to collaborate across Analytics, Marketing, Creative, and other cross-functional teams while bringing structure and direction to ambiguous business challenges. (required)
- Experience working in a fast-paced technology, startup, or similarly dynamic environment is a plus. (nice-to-have)
- Exposure to artificial intelligence tools or other emerging technologies. (nice-to-have)
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing program with free therapy sessions, employee assistance programmes, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave to all global team members and workplace lactation support.
- Partnership with Care.com for backup childcare for U.S. employees.
- Family planning support for adoption, surrogacy, fertility treatments, or other family planning needs.
- Flexible PTO for employees in the United States.
- Pet insurance to help save on vet expenses.
- Gym reimbursement for part of gym membership costs.
- Financial planning resources, including 401(k) matching and Origin Financial.
- Commuter benefits to help lower costs.
- Tuition reimbursement for educational courses related to positions at DraftKings.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.