Manager, Journey Analytics
As a Manager, Journey Analytics, the successful candidate will lead a team focused on understanding how customers engage with DraftKings across all platforms, services, and experiences. The role involves shaping the team’s analytical strategy, uncovering connections across the customer journey, and turning complex data into insights that drive meaningful improvements to the player experience.
Working closely with cross-functional teams, the Manager will establish measurement frameworks, identify opportunities to strengthen engagement, and influence decisions that extend beyond individual business verticals. This leadership position helps define how DraftKings understands customer behaviour and delivers more connected experiences across the full ecosystem.
- Lead the Journey Intelligence Team’s analytical strategy, setting clear priorities and developing analysts to drive measurable improvements in the end-to-end customer experience.
- Develop measurement frameworks, customer segmentation strategies, and scalable data assets to create a comprehensive view of customer behaviour across DraftKings touchpoints.
- Conduct exploratory analyses and hypothesis-driven research to resolve unmet customer needs, identify opportunities for improvement, and strengthen cross-vertical engagement.
- Design and evaluate experiments to measure the impact of changes to the product, promotions, and communications experiences, translating findings into actionable next-steps.
- Partner with cross-functional teams, including Product and Operations, to turn analytical insights into strategic initiatives and measure their impact on customer engagement.
- Influence business decisions by acting as a key analytical partner to senior leadership and aligning teams around opportunities that improve the broader customer journey.
- At least 3 years of experience in customer, business, or product analytics, with a proven track record of translating complex data into actionable insights that drive business results. (required)
- At least 1 year of people management experience, including coaching analysts, setting strategic priorities, and supporting professional development. (required)
- Expert proficiency in SQL, with experience developing scalable data assets both independently and in partnership with Data Engineering teams. (required)
- Familiarity with Python and predictive modeling. (nice-to-have)
- Strong knowledge of statistical analysis and experimental design, including A/B testing, causal inference, and the ability to evaluate the limitations of experimental results. (required)
- Experience analysing customer behaviour through segmentation, cohort analysis, funnel analysis, and customer lifecycle measurement. (required)
- Ability to navigate ambiguity, define complex business problems, and translate broad strategic objectives into clear analytical priorities and measurable outcomes. (required)
- Strong communication and cross-functional collaboration skills, with experience presenting complex findings to senior leadership and influencing strategic decisions. (required)
- A customer-focused, analytical mindset with the ability to connect behaviours across platforms and experiences while balancing detailed analysis with broader business objectives. (required)
- Comprehensive health benefits, including various medical plans, dental, and vision.
- Wellbeing program including free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave and workplace lactation support.
- Care.com partnership for backup childcare.
- Family planning support for adoption, surrogacy, and fertility treatments.
- Flexible PTO for US employees.
- Pet insurance.
- Gym reimbursement.
- Financial planning support including 401(k) matching and Origin Financial.
- Commuter benefits.
- Tuition reimbursement program.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.