Senior Associate, Digital Sports Partnerships
As a Senior Associate, Digital Sports Partnerships, the individual will help shape how DraftKings connects with sports fans through influential digital partnerships. The role involves owning the day-to-day management of a portfolio of high-profile sports media partners, creators, and emerging platforms.
The individual will bring innovative marketing activations to life while driving measurable business results. Working across Marketing, Analytics, Legal, and Business Development, the role plays a key part in identifying new opportunities, strengthening strategic relationships, and evolving how DraftKings activates partnerships as the business continues to grow.
- Own the day-to-day management of DraftKings' portfolio of sports-focused digital partnerships, serving as the primary relationship manager for existing and future strategic partners.
- Execute partnership deliverables from planning through launch, ensuring contractual commitments are fulfilled compliantly, align with DraftKings creative standards, and maximise performance.
- Build trusted relationships with external partners by leading ongoing communication, campaign planning, performance reviews, and issue resolution.
- Collaborate with the Sports Integrated Marketing Team and cross-functional partners, including Social, Paid Media, Legal, Analytics, and Business Development, to deliver integrated partnership activations that support business priorities.
- Identify opportunities to strengthen existing partnerships by developing innovative activations that authentically engage sports fans, unlock additional strategic value, and support business growth.
- Manage partnership budgets through weekly spend tracking, forecasting, reconciliation, and monthly financial reporting.
- Analyze partnership performance alongside the Analytics Team, using data and business insights to optimise campaigns and improve return on investment.
- Leverage AI and emerging technologies to improve partnership workflows, measurement, reporting, and operational efficiency across the Digital Partnerships Team.
- Bachelor's Degree in Marketing, Communications, Business, Sports Management, or a related field (required).
- At least 2 years of experience in partnership marketing, sports marketing, business development, media partnerships, talent partnerships, or a related field (required).
- Experience managing external partnerships with sports media companies, publishers, creators, athletes, brands, or other high-profile organisations (required).
- Proven ability to lead cross-functional initiatives while balancing multiple stakeholders, competing priorities, and evolving business needs (required).
- Strong relationship management skills with the ability to build credibility and influence both internal teams and external partners (required).
- Excellent project management and organisational skills with exceptional attention to detail (required).
- Experience managing partnership budgets, forecasts, and financial reporting (required).
- An analytical mindset with experience using performance data to evaluate campaigns and identify optimisation opportunities (required).
- Strong written and verbal communication skills, along with a passion for sports, digital media, creator marketing, and evolving fan engagement trends (required).
- US base salary range of 70,400.00 USD - 88,000.00 USD, plus bonus and equity.
- Comprehensive health benefits including medical, dental, and vision plans.
- Wellbeing program including free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave and workplace lactation support.
- Care.com partnership for care finding and backup childcare.
- Family planning benefits supporting adoption, surrogacy, and fertility treatments.
- Flexible PTO for US employees.
- Pet insurance.
- Gym membership reimbursement.
- Financial planning support including 401(k) matching and Origin Financial programs.
- Commuter benefits.
- Tuition reimbursement program.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.