Senior Social Marketing Associate
As a Senior Social Marketing Associate, the successful candidate will play a key role in shaping how fans connect with the DraftKings brand across major social platforms. The role involves creating timely, compelling content that reflects cultural moments, drives conversation, and supports the broader brand and business strategy.
The individual will bring a sharp, creative approach to storytelling by designing visual content, developing platform-first creative, building community, and turning real-time moments into meaningful engagement.
- Concept, design, publish, and track engaging content across platforms like Instagram, TikTok, X (Twitter), and Discord, ensuring it aligns with company goals and audience.
- Create original, platform-first content including graphics, short-form video, clips, carousels, and interactive experiences that bring sports, entertainment, and internet culture to life.
- Use trend insights, audience sentiment, and cultural cues to inform content strategy, join the conversation, and deepen brand connection.
- Write sharp, on-brand copy that captures attention, sparks engagement, and reflects the tone of sports, entertainment, and internet culture.
- Partner with internal teams to align on campaigns and creative direction, while using performance insights to optimize and evolve content.
- Turn real-time sports moments, breaking news, trends, and audience conversations into timely, visually compelling content.
- At least 2 years of experience creating and managing social content and community engagement, ideally within sports, entertainment, or a fast-paced digital environment (required).
- Strong hands-on experience creating social content using graphic design and video editing tools such as Adobe Creative Suite, Premiere Pro, Photoshop, After Effects, Canva, or CapCut (required).
- A strong understanding of social platform best practices, audience behaviour, and what drives engagement in real time (required).
- Excellent writing skills and a strong understanding of voice, storytelling, and cultural trends (required).
- Willingness to be available on nights or weekends to create and publish real-time content during peak moments (required).
- US base salary range of 66,900.00 USD - 83,600.00 USD, plus bonus and equity.
- Comprehensive health benefits including medical, dental, and vision plans.
- Wellbeing program including free therapy sessions, employee assistance programs, the Calm App, and virtual yoga classes.
- 14 weeks of 100% paid parental leave and workplace lactation support.
- Partnership with Care.com for backup childcare.
- Benefits supporting family planning, including adoption, surrogacy, and fertility treatments.
- Flexible PTO for US employees.
- Pet insurance.
- Gym reimbursement for those enrolled in a health insurance plan.
- Financial planning support including 401(k) matching and Origin Financial programs.
- Commuter benefits.
- Tuition reimbursement program.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.