Sportsbook Operations Senior Associate
As a Sportsbook Operations Senior Associate, the individual will drive the day-to-day execution of operational plans for high-intensity, live-focused sports, ensuring that offerings remain sharp and competitive. By collaborating across various teams, the associate will support campaign rollouts, monitor real-time performance, and transform data into actionable insights.
In this role, the associate will shape go-to-market strategies designed to elevate engagement and impact. The position requires a proactive approach to merchandising and process improvement within a fast-paced, sports-focused environment.
- Support the Sportsbook and iGaming Promotions teams in triaging and resolving second-line customer issues while working closely with the Customer Experience and Operations teams to improve processes.
- Own daily merchandising execution across key customer-facing product surfaces, ensuring that site content, promotions, betting events, and betting odds are presented as expected.
- Identify merchandising opportunities based on the event calendar, customer behaviour, promotional priorities, product releases, and competitor activity.
- Support and collaborate with other teams such as Operations, Trading, Customer Experience, and Marketing to help proactively diagnose and solve questions from customers.
- Run processes to support quality assurance, problem escalation, and competitor tracking, proactively identifying execution risks, content gaps, and customer experience concerns.
- Monitor and escalate technical or customer-facing issues to the appropriate teams for resolution.
- Use customer feedback, performance data, and competitive insights to recommend merchandising improvements.
- Serve as a go-to resource and mentor for junior team members, providing guidance, training, and knowledge-sharing.
- At least 1 year of experience in a senior-level role within the online gaming industry or a closely related online B2C environment (required).
- Detail-oriented and analytical attitude, with the flexibility to adapt to shifting priorities and drive results in a fast-paced environment (required).
- Experience with digital marketing operation tools and a demonstrated ability to rapidly learn and master new tools (required).
- Flexibility to work evening and weekend shifts, with a typical schedule of 5 working days and 2 days off, aligned to the demands of the sports calendar (required).
- Comprehensive health benefits, including a fully paid medical plan.
- Wellbeing program including free therapy sessions with Lyra Mental Health Solution, Lyra Employee Assistance Program, the Calm App, and Virtual Yoga Classes.
- 14 weeks of 100% paid parental leave and workplace lactation support.
- Family planning support for adoption, surrogacy, fertility treatments, and other needs.
- Financial planning programs such as Origin Financial.
DraftKings Inc. is a leading American digital sports entertainment and gaming company, headquartered in Boston, Massachusetts. Founded in 2012, it started in daily fantasy sports and has grown into one of the largest US online sportsbook and iGaming operators. The company offers mobile sports betting, online casino and daily fantasy contests across regulated North American markets. DraftKings is listed on the Nasdaq stock exchange and employs several thousand people.