Promotions Manager
The Promotions Manager for Africa is responsible for creating and leading the promotional strategy in the African market for all Evolution Group products and new releases, working in very close collaboration with the Commercial and Marketing departments. The role will be goal driven and target-oriented, with continual review and analysis of the campaigns so to hit the highly ambitious growth goals.
The employee’s key responsibilities shall include the following: Be the main point of contact for promotion needs in the African division within Evolution, duties such as but not limited to creating and executing promotion campaigns, reviewing their performance and players’ traction to ensure promotions effectiveness and success. Encourage and aid Evolution partners in running promotional campaigns on Evolution games. Be the expert on promotions, demonstrate a deep understanding of CRM best practices and understanding of the end user. Market intelligence - be the expert not only on Evolution campaigns but also on competitors’ activities and most successful practices in the African market. Rate Evolution partners according to their engagement in promotions on our games and prepare general recommendations for maximum success. Set up the strategy and planning of promotions in conjunction with the Commercial and Marketing departments for all Evolution games, Slots, Live and Table Games alike. Create and prepare campaigns’ terms and conditions and ensure they are within the budgetary allowance and legal boundaries according to the market regulations. Responsible for continuous reviewing, analysis and optimisation of the promotions, to ensure campaigns’ success and ROI against KPIs. Work in close collaboration with Marketing to ensure all promotional materials and tasks are delivered in time. Provide insights and guidance to ensure the Commercial team has the required tools and features to execute promotions to the highest standard. Have a sound knowledge of Evolution’s Promotion Suite API, so that Evolution partners are encouraged to integrate Promotion Suite and to use it to it maximum benefit and drive revenues. Collaborate and work closely with the Promotion Suite manager to ensure the above is executed efficiently.
- Act as the main point of contact for promotion needs in the African division within Evolution, duties such as but not limited to creating and executing promotion campaigns, reviewing their performance and players’ traction to ensure promotions effectiveness and success.
- Encourage and aid Evolution partners in running promotional campaigns on Evolution games.
- Demonstrate a deep understanding of CRM best practices and understanding of the end user.
- Conduct market intelligence on competitors’ activities and most successful practices in the African market.
- Rate Evolution partners according to their engagement in promotions on Evolution games and prepare general recommendations for maximum success.
- Set up the strategy and planning of promotions in conjunction with the Commercial and Marketing departments for all Evolution games, Slots, Live and Table Games alike.
- Create and prepare campaigns’ terms and conditions and ensure they are within the budgetary allowance and legal boundaries according to the market regulations.
- Continuously review, analyse and optimise promotions to ensure campaigns’ success and ROI against KPIs.
- Collaborate with Marketing to ensure all promotional materials and tasks are delivered in time.
- Provide insights and guidance to the Commercial team to ensure they have the required tools and features to execute promotions to the highest standard.
- Maintain a sound knowledge of Evolution’s Promotion Suite API to encourage partner integration and drive revenues.
- Collaborate and work closely with the Promotion Suite manager to ensure efficient execution of promotional strategies.
- Perform any other ad-hoc duties that may be required.
- A minimum of 3+ years’ experience in a similar role (required).
- Marketing experience, particularly in strategy development and campaign execution (nice-to-have).
- Experience in the iGaming industry (nice-to-have).
- A bachelor’s degree in marketing, Business Management, or a related field (nice-to-have).
- Fluency in English (required).
- Proficiency in additional languages (nice-to-have).
- Above-average proficiency in Microsoft Office (Outlook, Excel, Word, PowerPoint) (required).
- Strong self-motivation with the ability to exercise independent judgment (required).
- Excellent planning, organisational, and time-management skills (required).
- Results-driven mindset with a strong commercial focus (required).
- Willingness and ability to travel as required (required).
- Excellent written and verbal communication skills (required).
- Competitive salary.
- Career growth opportunities.
- An inclusive and diverse workplace.
Evolution AB is a Swedish company and the world's leading developer and supplier of live casino solutions for online gaming operators. Founded in 2006 and headquartered in Stockholm, it produces live dealer games - including roulette, blackjack and a range of game shows - streamed from studios across Europe, the Americas and Asia. Through the acquisitions of NetEnt, Red Tiger, Big Time Gaming and others, the group is also a major online slots provider. Listed on Nasdaq Stockholm, Evolution employs more than 20,000 people worldwide.