Acquisition Strategy Manager
FanDuel is seeking a Manager of Acquisition Strategy to lead acquisition strategy across its Sportsbook and Casino products. In this role, the individual will develop and execute initiatives that drive customer growth, optimise promotional investment, and identify new opportunities through data-driven insights.
The Manager of Acquisition Strategy will partner closely with Media, Commercial, Analytics, Retention, Product, and Finance teams. Additionally, the role involves leading and developing a direct report to ensure the delivery of key business objectives.
- Be a champion of FanDuel’s Responsible Gaming Standards.
- Own the acquisition strategy across all regions and products, including execution and reporting.
- Partner with Marketing Operations to execute promotional offers seamlessly across regions, segments, and products.
- Partner with Retention teams to ensure a strong loyalty and retention playbook for newly acquired acquisition cohorts.
- Develop and implement promotional strategies that drive revenue growth profitably and responsibly.
- Define player proposition, segmentation, and tangible KPIs for sportsbook, casino cross-sell, and direct casino players, and ensure KPIs are effectively delivered.
- Identify Moments that Matter throughout the year and build coherent execution plans with cross-functional teams to dominate these moments.
- Consistently deliver actionable insights backed by customer data and research to drive decisions and gain alignment from senior leadership.
- Partner with Product to influence the prioritisation of the product roadmap.
- Manage P&L, including responsibility for activation targets and promotional spend.
- Lead and develop an Acquisition Strategy Associate, providing coaching, prioritisation, and career development while ensuring high-quality execution across key initiatives.
- 5+ years of progressive career experience in a consulting, finance, marketing, or commercial role (required)
- Educational background in commerce or a quantitative field with strong GPA (required)
- Experience managing and coaching a team (nice-to-have)
- Demonstrated ability to lead a project and excel in a cross-functional environment (required)
- Demonstrated proactive approach to completing tasks (required)
- B2C experience with a strong understanding of consumer behaviour (preferred)
- Interest in online Sportsbook & Casino (nice-to-have)
- Extended medical, vision, and dental coverage
- Life insurance
- Disability insurance
- Retirement program with employer contributions
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation
- 12 holidays and two floating holidays
- Paid sick time in accordance with applicable Canadian law
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).