Acquisition Strategy Senior Associate
The Acquisition Strategy Senior Associate is focused on Conversion and will lead on improving every customer touch point from considering signing-up to FanDuel Casino through to full activation. This role will be responsible for leading the conversion strategy with data-driven decision making and commercial savvy to drive company growth through the Casino product.
This is a high-profile role with the opportunity to make a material impact on the business outcome for FanDuel Group. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Obsess about the customer journey from media exposure through activation, analyzing opportunities to grow value by improving each stage of the funnel.
- Execute against defined KPIs, maintaining established reporting cadences and processes.
- Identify data gaps and work with stakeholders to improve data quality, ensuring informed decisions using a single source of truth.
- Support the process for working with product teams to ensure accurate metric reporting and provide context behind performance.
- Collaborate with Conversion leads from across different FanDuel Group Business Units to share knowledge and support a unified approach.
- Contribute to maturing our conversion practice by continuously iterating on reporting, insights, experiments, and partner relationships.
- Participate in conversations with product and content teams to support improvements to the end-to-end new customer experience from response to conversion.
- Assist in App Store Optimization as part of the Conversion landscape, executing a robust test and learn ASO optimization roadmap.
- Support a test and learn culture that continues to improve our performance and processes.
- Execute complex conversion analyses and optimizations independently, contributing to how we think about our new customers and the experience we deliver for them.
- A minimum of 4 years of relevant experience (required)
- Bachelor's Degree in Marketing, Business or Analytical field (or other relevant discipline) (preferred)
- Proven Growth mindset; Product led, data driven and highly creative (required)
- Proficient in a range of tools across the marketing stack (Amplitude and Quantum Metric highly desirable) (required)
- Results oriented, with the need to be objective and measure performance (required)
- Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity (required)
- Track record of delivering business outcomes (required)
- Strong analytical rigor to your decision making (required)
- Ability and eagerness to effectively balance the big-picture strategic work with execution (required)
- Demonstrably customer obsessed (required)
- Interest in the Online Gaming Industry (preferred)
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- 14 paid company holidays.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).