ASO Marketing Coordinator
FanDuel is looking for an ASO Coordinator to support mobile marketing operations through meticulous organisation, cross-functional coordination, and performance optimisation.
Key responsibilities include managing A/B testing processes and documentation, maintaining a strategic content calendar, and coordinating app store submissions (Apple & Google) in alignment with ASO best practices.
Success in this role depends on strong organisational and communication skills, familiarity with project management tools, and a collaborative mindset to enhance team performance through shared learnings and process improvements. The role also involves tracking invoices and budget allocations, setting seasonal checkpoints for stakeholders, and staying current with mobile industry trends.
- Managing A/B testing processes and documentation.
- Maintaining a strategic content calendar.
- Coordinating app store submissions (Apple & Google) in alignment with ASO best practices.
- Tracking invoices and budget allocations.
- Setting seasonal checkpoints for stakeholders.
- Staying current with mobile industry trends.
- Managing project timelines and deliverables.
- Collaborating closely with cross-functional teams such as product, creative, analytics, and finance.
- Contributing to ongoing projects involving content calendar planning and campaign performance analysis.
- Performing other such duties as assigned by the Company.
- Minimum of 0 to 2+ years of experience in mobile marketing operations, project coordination, or related field (required).
- Experience supporting and analysing A/B testing methodologies and tools (e.g. Apple App Store Connect, Google Play Store Console) (required).
- Familiarity with App Store Optimization (ASO) best practices and app store submission processes (required).
- Strong organisational skills with the ability to manage multiple projects and timelines simultaneously (required).
- Proficiency with project management tools such as Jira, Asana, or similar platforms (required).
- Basic financial acumen, including experience with invoice tracking and budget management (required).
- Excellent verbal and written communication skills for effective cross-functional collaboration (required).
- Ability to plan and maintain content calendars in alignment with marketing and business goals (required).
- Self-starter who stays informed on mobile industry trends, news, and performance best practices (required).
- Strong attention to detail and commitment to maintaining accurate documentation and process tracking (required).
- Ability to coordinate seasonal planning and stakeholder check-ins to ensure timely execution (required).
- Experience working in a fast-paced, cross-functional team environment (preferred).
- Familiarity with mobile app performance metrics and analytics tools (E.g. Sensor Tower, data.ai) (preferred).
- Prior experience in a mobile-first or digital product environment (nice-to-have).
- Exposure to marketing or growth roles within tech or app-based companies (nice-to-have).
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- 14 paid company holidays.
- Paid sick time in accordance with all applicable state and federal laws.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).