Brand Senior Associate
FanDuel is looking for a talented Sr. Brand Associate for PokerStars Exclusively on FanDuel. In this role, the individual will help develop and execute integrated marketing campaigns that grow brand affinity, drive differentiation, and increase top-of-mind awareness across various media channels and partnerships.
Leveraging consumer insights and market trends, the Sr. Brand Associate will contribute to shaping campaign strategy and delivering compelling, on-brand creative that showcases FanDuel’s unique advantages. The role involves assisting in leading end-to-end execution of campaigns and projects, planning processes, timelines, and workflows across internal teams and external partners.
Working cross-functionally, the Sr. Brand Associate will drive alignment, ensure seamless execution, and support key stakeholder relationships, while leveraging performance insights to continuously optimise and improve campaign effectiveness.
- Support the development of brand strategy and campaign planning by analysing consumer insights, brand positioning, and market trends using first- and third-party data.
- Contribute to the development and localisation of brand messaging and creative, ensuring it resonates with target audiences in the US.
- With support of the Sr. Manager, manage end-to-end execution of marketing campaigns and projects, from planning through launch, across initiatives of varying complexity.
- Own and maintain the campaign planning calendar, coordinating timelines, milestones, and deliverables across internal teams and external partners.
- Collaborate with cross-functional teams (e.g., marketing, creative, product, and analytics) to deliver integrated campaigns aligned with business objectives.
- Partner with external agencies and vendors to support the development and execution of high-quality, on-brand creative assets.
- Plan and manage workflows across in-house, freelance, and agency partners to ensure efficient and timely delivery.
- Establish and maintain clear processes, workflows, and documentation to support effective project execution.
- Facilitate clear and consistent communication across stakeholders to ensure alignment, visibility, and accountability.
- Proactively identify risks, roadblocks, and inefficiencies, and implement solutions to optimise processes and improve execution.
- Track, measure, and report on campaign performance, leveraging KPIs and ROI insights to inform optimisations and share learnings with stakeholders.
- Bachelor's degree (required)
- 3+ years of relevant experience working in a brand role (required)
- Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership (required)
- Excellent communication skills – comfortable creating and delivering presentations, post-mortem reports, and maintaining historical campaign insights (required)
- Experience in deck building and storytelling, maintaining an archive of past campaign results to inform future strategies (required)
- Creatively driven thinker, with the ability to incorporate data driven insights (required)
- Experience in building partnerships, and developing both internal and external relationships (required)
- Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint (required)
- Strong knowledge of the iGaming landscape (nice-to-have)
- Able to plan, organise, and prioritise multiple and simultaneous projects and assignments (required)
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- 14 paid company holidays.
- Salary range of $86,000 - $108,000 USD.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation.
- Paid personal time off.
- Paid sick time in accordance with all applicable state and federal laws.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).