Campaign Analytics, Data Analyst
FanDuel is looking for a Data Analyst to support its recently established Generosity Intelligence team. In this role, the successful candidate will be responsible for performance analytics, reporting, and data analysis across all areas of the company's Sportsbook generosity campaigns. By utilising numerical skills, an analytical mindset, and technological capabilities, the analyst will play a key role in understanding the impact and effectiveness of marketing spend.
This position offers an opportunity to work in an environment where curiosity is rewarded and employees are empowered to make decisions. The role is designed for someone with a passion for learning and development who is motivated to create their own solutions to business problems. It serves as an excellent opportunity for a candidate looking to develop their skills rapidly within the emerging US sports betting market.
Integrity, low ego, and collaboration are key values in the Generosity Intelligence department. In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Deliver high-quality analysis, reporting, and customer segmentation to help enhance visibility into the performance of generosity campaigns.
- Analyze customer behavior and promotional engagement to uncover trends, identify opportunities, and provide actionable insights to stakeholders.
- Conduct exploratory analyses and develop hypotheses that support ongoing optimization of generosity initiatives.
- Support campaign measurement efforts by maintaining reporting, validating data quality, and contributing to performance evaluations.
- Leverage AI to accelerate and enhance work, ensuring high integrity, managing AI risk of error, and maintaining an excellent understanding of AI output.
- Demonstrate accurate insights using easy to interpret visualizations and clear explanations of results, recommendations, methods, biases, and limitations.
- Take responsibility to learn the necessary skills and techniques to work with independence, integrity, and accuracy.
- Collaborate with key stakeholders to effectively identify new value add projects and areas for improvement to support strategic objectives.
- Perform other duties as assigned by the company to ensure operational flexibility.
- Minimum of 1+ years of previous experience in a similar role (required)
- Proficient in SQL & Microsoft Excel with experience of manipulating large datasets (required)
- Knowledge of at least one statistical or programming language a plus, ideally Python (nice-to-have)
- Undergraduate degree in a numerate or technical discipline or equivalent professional experience (required)
- Experience working with data visualization tools like Tableau an advantage (preferred)
- Interest in sports an advantage (nice-to-have)
- Interest or experience in the sports betting industry is an advantage (preferred)
- Health plans including programs for fertility and family planning, mental health support, and fitness benefits
- Generous paid time off and sick leave
- Annual bonus and long-term incentive opportunities
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- 14 paid company holidays
- Short-term or long-term incentive compensation, including cash bonuses and stock program participation
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).