CRM Operations Coordinator
FanDuel is seeking a detail-oriented and enthusiastic CRM Operations Coordinator to join the CRM Operations team. In this role, the individual is responsible for building and executing CRM campaigns and customer journeys across email, push, and in-app channels.
The CRM Operations Coordinator works closely with internal stakeholders to support a variety of marketing and business initiatives. The role ensures timely, accurate, and high-quality campaign delivery that drives customer engagement and business results. This position is suitable for someone looking to start a career in marketing operations or CRM who thrives in a fast-paced, collaborative environment.
- Build and deploy omni-channel CRM campaigns (email, push, in-app) using marketing automation platforms.
- Support QA efforts to ensure campaigns are accurate, render properly across devices, align with channel best practices, and are optimised to deliver seamless, high-quality customer experiences.
- Translate campaign briefs into well-executed customer journeys using audience segmentation, personalisation, and dynamic content.
- Maintain campaign production timelines, QA checklists, and stakeholder communications to ensure flawless and efficient execution.
- Partner with cross-functional teams including Customer Marketing, Promotions, Creative, Commercial, and other Operations functions to bring campaigns to life.
- Develop deep expertise in marketing technology systems, leveraging platform capabilities to optimise campaign execution and drive improved customer engagement performance.
- Execute A/B tests and personalisation strategies as directed by the Strategy teams.
- Assist with copywriting and content adaptation for CRM campaigns, ensuring messaging is clear, on-brand, and tailored to specific customer segments and channels.
- Proactively identify and escalate any campaign blockers, risks, or technical issues.
- Document and help optimise operational processes and best practices for repeatable, accurate execution.
- Bachelor's Degree (preferred)
- Meticulous attention to detail, outstanding organisational and communication skills, project management skills, and ability to multi-task and prioritise (required)
- Experience managing marketing campaign execution, timelines, and deployment within a fast-paced, complex business environment (required)
- Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner (required)
- Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze and Movable Ink strongly preferred) (required)
- Basic understanding of Marketing communications engagement metrics (required)
- Basic knowledge of HTML and CSS, with the ability to troubleshoot and make minor edits to CRM templates (required)
- Strong copywriting skills with the ability to craft concise, engaging, and customer-centric messaging (required)
- Comfortable with querying and logic (SQL knowledge a plus) (required)
- Knowledge of Photoshop (preferred)
- Basic analytics skills using data to tackle problems (required)
- Willing to work non-traditional hours, including weekends and evening shifts (required)
- Positive attitude and loves opportunities to collaborate with others (required)
- An avid sports and gaming fan, and have played FanDuel or competitive products (required)
- Health plans including programs for fertility and family planning, mental health support, and fitness benefits
- Generous paid time off (PTO and sick leave)
- Annual bonus and long-term incentive opportunities
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- Medical, vision, and dental insurance
- Life insurance
- Disability insurance
- 14 paid company holidays
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).