Manager, Campaign Analytics
FanDuel is seeking a Manager, Campaign Analytics to measure and optimize the effectiveness of Sportsbook promotional (generosity) spend. This role combines advanced analytics, performance measurement, and cross-functional partnership to generate insights and recommendations that improve campaign ROI and enhance transparency into the true impact of generosity investments.
Using critical thinking skills, an analytical mindset, and technical capabilities, the successful candidate will play a key role in the evolution of the generosity strategy. This position offers an opportunity to work in an environment where curiosity is rewarded and individuals are empowered to make decisions. The ideal candidate will possess a passion for data analytics, continual learning, and a desire to drive improvements in commercial performance through data-driven insights.
- Deliver executive-level reporting that serves as the single source of truth for campaign performance and generosity spend, providing stakeholders with clear visibility into results.
- Identify opportunities and propose hypotheses to optimise campaign performance through exploratory analysis, subject matter expertise, and innovative thinking.
- Generate insights and recommendations for cross-functional partners that maximise the value delivered through customer promotions.
- Develop a deep understanding of how generosity is distributed, both strategically and operationally, and how to experiment to advance the understanding of the impact of generosity spend.
- Act as a thought partner and collaborate closely with Generosity Data Science and other teams to evolve how the effectiveness of generosity spend is measured, assessed, and communicated.
- Deepen understanding of customer behaviour, efficiency of promotions, and the key drivers of campaign performance.
- Demonstrate accurate insights using easy-to-interpret visualisations and clear explanations of results, recommendations, methods, biases, and limitations.
- Leverage AI to accelerate and enhance work, ensuring high integrity, managing AI risk of error, and maintaining an excellent understanding of AI output.
- Plan and manage project timelines with precision, ensuring detailed accuracy and consistent coordination with key stakeholders.
- Collaborate with key stakeholders to effectively identify areas for improvement and support their strategic objectives.
- Take responsibility to learn the necessary skills and techniques to work with independence, integrity, and accuracy.
- Assist in the training and development of junior team members.
- Minimum of 3+ years of previous analytics experience (required).
- Expert in SQL and comprehensive experience of manipulating large datasets in Microsoft Excel (required).
- Strong data-driven storytelling and data visualisation skills (required).
- Advanced knowledge of at least one data visualisation tool (Tableau would be a plus) (preferred).
- Strong knowledge of at least one statistical or programming language, ideally Python (nice-to-have).
- Undergraduate degree in a numerate or technical discipline or equivalent professional experience (required).
- Knowledge of sports (nice-to-have).
- Interest or experience in the sports betting industry (preferred).
- Health plans including programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off and sick leave.
- Annual bonus and long-term incentive opportunities based on performance.
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life and disability insurance.
- 14 paid company holidays.
- Paid sick time in accordance with applicable laws.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).