Marketing Operations Senior Associate
FanDuel is building committed off-hours coverage to execute reactive campaigns faster and capitalise on time-sensitive marketing opportunities. The Marketing Operations Senior Associate is a newly created, blended role that closes the coverage gap between the end of the daytime shift and the close of business, ensuring Promo Ops and CRM Ops campaigns keep moving during the hours when moment-led marketing opportunities most often emerge.
This role blends foundational execution responsibilities from both Promotion Operations and CRM Operations rather than deep specialisation in either. The successful candidate will execute promotional setups, deploy and QA CRM campaigns, and perform first-line triage on customer-facing issues, escalating to on-call or pager duty when a problem falls outside their scope. The title reflects the range of Operations disciplines the associate will work across, not necessarily a deep expertise in a single function, and this position is expected to grow into greater depth over time as cross-training continues.
- Execute reactive, time-sensitive campaigns across both Promo Ops and CRM Ops during scheduled hours, including evenings and weekend coverage, supporting moment-led marketing initiatives tied to live sports action, breaking news, and other real-time opportunities.
- Execute promotional setup across enterprise platforms (Sportsbook, Casino, Racing) in line with the team's 99% accuracy standard.
- Deploy and QA CRM campaigns across email, push, and other channels using established templates, playbooks, and segmentation already defined by the CRM Ops team.
- Perform preliminary triage on customer-facing incidents related to live promotions or CRM sends, escalating to pager duty or on-call resources per established protocols when an issue falls outside scope.
- Conduct systematic reviews of live promotions and in-flight CRM campaigns, flagging discrepancies to maintain quality standards.
- Review promotional and CRM copy, terms, and creative for Responsible Gaming and regulatory compliance before anything goes live on shift.
- Maintain clear documentation, status updates, and handoff notes to ensure smooth continuity with the daytime Promo Ops and CRM Ops teams.
- Support intake and prioritisation of incoming requests during evening hours, streamlining workflows across both functions.
- Build working familiarity with the core systems used by both Promo Ops and CRM Ops to support cross-trained coverage.
- Escalate ambiguous, high-risk, or novel issues to the appropriate manager or on-call resource rather than resolving independently.
- 2+ years of experience in marketing operations, campaign execution, customer support, or a related field (required)
- Working knowledge of promotional mechanics and/or CRM campaign execution (required)
- Genuine interest in cross-training across both Promotion and CRM operations (required)
- Comfortable following documented processes and escalation protocols (required)
- In-depth understanding and proven ability to execute core Promotion and CRM Ops tasks (required)
- Advanced understanding of promotional mechanics and customer segmentation strategies (required)
- Strong attention to detail and ability to maintain accuracy while working with less direct, real-time supervision (required)
- Clear, concise written communication skills for shift handoffs and status updates across teams (required)
- Ability to work independently during evening hours and stay calm under time pressure (required)
- Availability to work one of the required schedules: 4:00pm–12:00am, Thursday–Monday, or 8:00am-5:00pm, Saturday-Monday & 4:00pm-12:00am Tuesday-Wednesday (required)
- Strong knowledge of and interest in sports and sports betting (required)
- Experience with marketing automation platforms and systems such as Braze, Xtremepush, or Movable Ink (required)
- Creative thinker and problem solver with ability to effectively prioritise competing demands (required)
- Basic proficiency in Microsoft Office and Google Workspaces (required)
- SQL or data query experience (nice-to-have)
- Must be able to obtain/maintain any necessary licenses and/or certifications (required)
- Health plans including programs for fertility and family planning, mental health support, and fitness benefits
- Generous paid time off (PTO) and sick leave
- Annual bonus and long-term incentive opportunities
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- 14 paid company holidays
- Salary range of $79,000 - $99,000 USD
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).