Paid Search Senior Manager
FanDuel is currently looking for a Senior Manager to help support the Paid Search Marketing operations within its Digital Media team. This role will play a key role in executing the Paid Search strategy to acquire new customers efficiently and effectively in a competitive market.
This role will collaborate with multiple marketing teams within FanDuel, including Acquisition & Investment, Integrated Campaign Marketing, Creative Operations, Media Operations, Commercial, Analytics, and Data Science. This is an exciting opportunity to help elevate new user acquisition marketing initiatives at a premier gaming company.
- Lead the team in day-to-day execution and optimisation of various Paid Search (Apple Search Ads, Google App Ads, Google Search) campaigns across the FanDuel Sports product.
- Identify and capitalise on emerging opportunities in paid search to improve campaign performance and find strategic opportunities for innovation and experimentation.
- Work cross-functionally with Analytics, Media Ops, Campaign Strategy, GTM and Acquisition teams on campaign development and execution.
- Build, mentor, and manage a high-performing team of paid search specialists and ensure the successful implementation and quality assurance of campaigns.
- Support the team throughout the creative request process, from initial request to receiving & trafficking assets.
- Manage annual, quarterly, and monthly budget allocation across platforms and tactics to drive efficient customer acquisition.
- Minimum of 7+ years of digital marketing experience, with 5+ years experience managing and executing Paid Search channels (Google Ads, Microsoft Ads, and Apple Search Ads) (required).
- App experience (preferred).
- Track record of driving measurable business results and comfortable working in a fast-paced landscape (required).
- Analytically driven with base understanding of underlying data and methodologies used to inform decision making and drive performance management (required).
- Knowledge and understanding of the business and culture of sports and gaming (preferred).
- Health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities (based on performance).
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- Medical, vision, and dental insurance.
- Life insurance.
- Disability insurance.
- 14 paid company holidays.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).