Predicts Customer Marketing Senior Associate
FanDuel is seeking a Senior Associate, Customer Marketing to help execute lifecycle marketing strategies for FanDuel Predicts, driving engagement and long-term customer value across every stage of the customer journey from onboarding and activation through retention and re-engagement.
This role sits at the intersection of strategy and operations. The successful candidate will combine strategic thinking with hands-on operational excellence to diagnose customer behaviour problems, develop data-driven hypotheses, design and optimise customer journeys, orchestrate promotional and communications campaigns, and continuously improve based on learnings.
This role is ideal for someone who thrives on ownership, combines analytical rigour with creative problem-solving, and wants to meaningfully shape how FanDuel connects with and grows its customer base. They will think independently, challenge assumptions, and identify opportunities to improve reactivation, retention, and customer lifetime value.
- Contribute to the development and execution of core lifecycle marketing strategies across retention, monetization, and re-engagement stages using advanced segmentation, leveraging communication and promotional capabilities.
- Identify gaps and opportunities to improve key metrics, develop business cases, and partner with Marketing leadership to shape roadmap priorities.
- Execute end-to-end campaigns at scale, ensuring flawless execution and owning ongoing performance monitoring and reporting.
- Partner with Commercial, Analytics, Product, and CRM Operations to identify lifecycle initiatives and recommend improvements based on customer insights.
- Build and maintain customer audiences and segments using behavioural and transactional data to deliver more relevant customer experiences.
- Identify experimentation opportunities to improve core metrics. Develop hypotheses, design A/B tests and multivariate experiments, partner with Analytics to understand impact, and scale learnings.
- Translate data into compelling stories that drive action. Monitor campaign performance and customer behaviour to identify optimisation opportunities and improve lifecycle journeys.
- Drive personalisation and automation by leveraging real-time signals to deliver the right message, at the right time, through the right channel.
- Collaborate with marketing technology and data teams to enhance automation capabilities, audience targeting, and measurement frameworks.
- Partner on market insights, data science, and product roadmaps to improve lifecycle outcomes and deepen understanding of customer behaviour.
- Leverage strong expertise in lifecycle marketing best practices, influencing broader marketing, product, and promotional strategies across the business.
- Continuously evaluate campaign performance and customer behaviour to iterate on strategies that increase retention, engagement frequency, and overall customer lifetime value.
- Leverage AI strategically. Use modern tools to enhance analysis and productivity while maintaining critical thinking and attention to detail.
- 3+ years’ experience in marketing, commercial, or similar (required)
- Fundamental understanding of marketing platforms, Email Service Providers, and Customer Data Platform Technologies (required)
- Deep knowledge of sports betting, prediction markets, iGaming, or online gaming-demonstrated through active use and/or direct work experience (required)
- Strong understanding of marketing and commercial metrics (required)
- Strong design thinking skills and effective at project management (required)
- Experience partnering with cross-functional teams to deliver projects and campaigns (required)
- Highly organised with acute attention to detail and ability to prioritise and execute on multiple projects across various stakeholders (required)
- Results oriented and metrics driven, with the need to be objective and measure performance (required)
- Strong analytical approach to decision making with experience of delivering against business outcomes (required)
- Collaborative team player, proactive thinker, and pragmatic problem-solver (required)
- Ability to thrive in a fast-paced environment and adapt to changes quickly (required)
- Exceptional written and verbal communication skills (required)
- Knowledge of sports, casinos, culture, politics, and/or experience working within a heavily regulated industry (nice-to-have)
- Willing to work some non-traditional hours (required)
- Health plans including programs for fertility and family planning, mental health support, and fitness benefits
- Generous paid time off (PTO & sick leave)
- Annual bonus and long-term incentive opportunities (based on performance)
- 401k with up to a 5% match
- Commuter benefits
- Pet insurance
- 14 paid company holidays
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).