Social Media Senior Associate
The Social Media Senior Associate plays an important role in executing and advancing FanDuel’s organic social strategy and helping shape how the brand shows up across key social platforms. This role supports the development and execution of social-first, video-forward content that strengthens brand relevance, grows and engages audiences, and supports key business priorities.
The Senior Associate helps manage social channels, develops and publishes content, identifies real-time opportunities, supports talent and creator integrations, and uses performance insights to continuously improve the brand's approach. This role works closely with Brand, Creative, Partnerships, Talent, Editorial, Go-to-Market, and other cross-functional teams to bring FanDuel’s social strategy to life.
FanDuel is seeking a creative, culturally connected, and highly engaged social marketer who understands what makes audiences stop, watch, engage, and share. The ideal candidate has strong knowledge of social platforms, sports and internet culture, an audience-first mindset, and the ability to turn trends and conversations into relevant opportunities for FanDuel. They should be comfortable independently managing day-to-day social responsibilities, contributing ideas and recommendations, using data to inform decisions, and jumping into fast-moving sports and cultural moments.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
- Execute FanDuel’s organic social strategy across key platforms, helping bring channel strategies, content priorities, campaigns, and audience goals to life.
- Manage day-to-day publishing and content execution across multiple social channels, with an emphasis on video-first storytelling, platform-native content, and emerging formats that drive reach and engagement.
- Develop and pitch timely, culturally relevant and distinctive social content that strengthens FanDuel’s connection with sports fans and customers.
- Identify and react to real-time sports, entertainment, cultural, and platform moments where FanDuel can authentically participate in the conversation.
- Help manage editorial calendars and publishing operations, ensuring content, assets, approvals, scheduling, and execution are accurate and timely.
- Write and edit engaging, platform-native social copy across brand storytelling, product marketing, promotional campaigns, partnerships, talent, video, and real-time sports coverage.
- Partner with Go-to-Market, Brand, Creative, Editorial, Partnerships, Talent, Product, and other stakeholders to translate business priorities into compelling social-first content.
- Support organic social plans for major launches, campaigns, and tentpole moments, helping develop and execute content before, during, and after key events.
- Work with FanDuel talent, creators, athletes, influencers, and partners to develop engaging content that extends FanDuel’s storytelling and creates authentic connections with audiences.
- Stay closely connected to social platforms and emerging trends, identifying new features, formats, behaviours, and content opportunities that FanDuel can test.
- Monitor social and content performance, using data and audience insights to identify learnings and recommend ways to improve future content.
- Regularly test new creative formats, platform features, posting strategies, and audience engagement tactics to identify opportunities for growth.
- Monitor competitors, sports media brands, creators, and broader internet culture to identify trends and opportunities relevant to FanDuel.
- Bring forward social platform expertise, audience insights, competitive learnings, and creative recommendations to help continuously evolve FanDuel’s organic social presence.
- Collaborate closely with other members of the social team, contributing ideas, sharing learnings, and helping maintain a high standard of execution across FanDuel’s channels.
- 3+ years of professional social media, editorial, sports media, digital content, or related experience (preferred).
- Experience managing or posting for a league, team, brand, publisher, media outlet, or similar organization across platforms including X, Instagram, TikTok, and Facebook (required).
- Strong understanding of social-first content and what works across different platforms, particularly short-form video (required).
- Strong knowledge of sports, sports betting, internet culture, social trends, and the conversations that matter to sports fans (required).
- Ability to identify and act on real-time social opportunities with strong creative judgment and minimal guidance (required).
- Strong social copywriting skills with the ability to adapt voice and tone across platforms, audiences, and content types (required).
- Experience with basic social video clipping and editing (required).
- Familiarity with Photoshop or other creative tools (preferred).
- Ability to interpret basic social performance metrics and use insights to inform content decisions (required).
- Strong organizational skills with the ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment (required).
- Strong grammar skills and meticulous attention to detail (required).
- Collaborative mindset and ability to work effectively with creative, editorial, marketing, talent, partnerships, and other cross-functional teams (required).
- Must be willing to work nights, weekends, and holidays as dictated by the sports and FanDuel calendar (required).
- Health plans including programs for fertility and family planning, mental health support, and fitness benefits.
- Generous paid time off (PTO & sick leave).
- Annual bonus and long-term incentive opportunities.
- 401k with up to a 5% match.
- Commuter benefits.
- Pet insurance.
- 14 paid company holidays.
FanDuel Group is an innovative sports-tech entertainment company that is changing the way consumers engage with their favorite sports, teams, and leagues. The premier gaming destination in the North America, FanDuel Group consists of a portfolio of leading brands across gaming, sports betting, daily fantasy sports, advance-deposit wagering, and TV/media, including FanDuel, Stardust Casino and TVG. The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia. FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).