Senior Content Designer
The Senior Content Designer role focuses on improving the clarity, usability, and quality of content across FDJ United’s nine brands. The position involves working closely with Product Designers, UX Researchers, and stakeholders to shape better end-to-end customer journeys.
The role includes writing, editing, testing, and improving content, using insight and research to identify opportunities, and creating clear microcopy that supports user needs and business goals. The Senior Content Designer is also responsible for guiding and mentoring other Content Designers, supporting crits, workshops, collaborative design practices, research activities, and the continued development of content design tools, processes, and ways of working. This is a permanent, full-time role based in Stockholm, which may include standby duty and international travel.
- Guide and mentor fellow content designers in their content activities, such as running crits, workshops, and collaborative design practices.
- Provide input into and run user research activities and user testing experiments.
- Make content across the nine brands and products easier to use and more engaging for the customer.
- Organise and coordinate insight and data gathering to support team priorities.
- Contribute to the creation of the Content Design team’s tools, processes, and ways of working.
- Work with Product Designers to improve user journeys and create frictionless microcopy that inspires action.
- Actively advocate for content design on design projects to ensure end-to-end journeys meet user needs and business objectives.
- Use research techniques to identify what is working in journeys and opportunities to improve them.
- Engage with stakeholders to understand business needs and advocate the value of user-centred design.
- Work with UX Researchers to identify gaps in user understanding and make content recommendations to resolve them.
- Create journey maps, work in Figma, and conduct content research activities.
- Write, edit, test, and improve existing content across brands.
- Participate in standby duty and international travel as required.
- Full-time employment, 40 hours per week.
- Permanent employment starting with an initial probation period of six months.
FDJ United is one of Europe's largest gaming and betting groups, formed after French lottery operator La Française des Jeux (FDJ) acquired Kindred Group - the company behind Unibet - in 2024 and rebranded the enlarged group in 2025. Headquartered in Boulogne-Billancourt, France, it operates lottery, online sports betting, casino and poker across multiple European markets and Australia. Its portfolio includes well-known online brands such as Unibet, 32Red and Maria Casino, alongside FDJ's French lottery and retail network. The group is listed on the Euronext Paris exchange.