Sponsorship & Influence Expert
At FDJ UNITED, the Sponsorship & Influence Expert will strengthen sponsorship, influence, and hospitality activities. Reporting to the Brand Activation Manager, this role is key to structuring and amplifying brand activations and ensuring the consistency and impact of partnerships.
The role involves managing a portfolio of strategic partners and developing new opportunities within the sports and poker verticals. The expert will be responsible for orchestrating 360-degree activation campaigns, managing ambassador relationships, and identifying relevant content creators to enhance brand visibility and business performance.
- Pilot and optimise the sponsorship, partnership, and ambassadorship strategy.
- Contribute to the hospitality programme to strengthen brand awareness and preference.
- Manage a portfolio of strategic partners and develop new opportunities from identification to negotiation and contractualisation.
- Manage a portfolio of ambassadors and develop relationships with them.
- Identify and activate relevant content creators to amplify the visibility of brand campaigns.
- Build and lead activation highlights around strategic partnerships, orchestrating their 360-degree deployment across marketing levers.
- Optimise considerations, promote partnerships internally, and maximise synergies with Brand, Content, Marketing, and CRM teams.
- Monitor performance via ROI and KPIs, structure regular reporting, and share insights with management.
- Lead the hospitality programme for the entire brand.
- At least 5 years of experience in sponsorship, influence, partnerships, or brand activation, ideally in an agency or with an advertiser (required).
- Strong affinity with the worlds of sport and influence, with excellent knowledge of their actors, codes, and activation mechanisms (required).
- Creativity and the ability to imagine, build, deploy, and manage an activation plan from end to end (required).
- Excellent project management skills with the ability to coordinate partners, agencies, influencers, and internal teams (required).
- Clear communication, excellent interpersonal skills, and the ability to manage demanding partner relationships (required).
- Rigour, strong writing skills, and ease in reading, analysing, and monitoring complex contracts (required).
- Good level of English, both written and spoken, to communicate with international stakeholders (required).
- Appetite for NBA and Poker ecosystems (nice-to-have).
- Fixed salary based on experience paid over 13 months
- Variable compensation
- Profit-sharing and incentive bonuses (approximately 18%)
- Group savings plan
- Parental policy
- Health insurance
- 100 days of remote work per year
- Restaurant card
- Training and professional development support
FDJ United is one of Europe's largest gaming and betting groups, formed after French lottery operator La Française des Jeux (FDJ) acquired Kindred Group - the company behind Unibet - in 2024 and rebranded the enlarged group in 2025. Headquartered in Boulogne-Billancourt, France, it operates lottery, online sports betting, casino and poker across multiple European markets and Australia. Its portfolio includes well-known online brands such as Unibet, 32Red and Maria Casino, alongside FDJ's French lottery and retail network. The group is listed on the Euronext Paris exchange.