Brand Management Lead
This is a pivotal brand role sitting within the central Brand Services function, supporting PokerStars and regional partners across the SEA markets. As part of a newly evolved Brand organisation, the role plays an upstream role in proposition development, helping shape ideas from the outset, not just how they come to market.
The role acts as a strategic brand partner to the business, ensuring everything created is insight-led, commercially aligned, and true to brand positioning, while inspiring teams to think big and more creatively about the role brand can play and how it can be executed.
This is an exciting time to join. The company is building a more connected, insight-driven and influential brand function to unlock growth across PokerStars and its partners.
- Act as the Brand partner for SEA markets, supporting both central functions and regional partners with clear, strategic direction.
- Shape new and existing propositions from a brand and player-first perspective, working closely with Planning, Generosity and Insight teams.
- Ensure all work ladders up to commercial objectives and local brand positionings, while identifying opportunities to scale and influence globally.
- Lead the development of proposition narratives and strategic territories, ensuring ideas are distinctive, insight-led and commercially relevant.
- Lead creative briefing on poker initiatives and partner with Creative & Content teams to shape high-quality creative platforms and toolkits.
- Translate propositions into clear, structured messaging frameworks that enable regional teams to activate effectively across channels.
- Ensure outputs are delivered in a way that is simple and adaptable for local marketing teams.
- Provide both strategic and hands-on brand guardianship, ensuring consistency and quality across all player touchpoints.
- Build, maintain and evolve global brand assets, playbooks and toolkits to empower regional teams to deliver effectively, rather than prescribe execution.
- Set teams up for success by ensuring they have clarity, direction and flexibility in how they bring ideas to life locally.
- Bring teams together across functions, acting as a connector to ensure work is cohesive and impactful.
- Collaborate closely with SEA Network Planning functions to help shape and bring partners onboard with plans for the liquidity.
- Present brand ideas in a clear, compelling and inspiring way to stakeholders at all levels.
- Champion the evolving role of Brand within the business, moving perception beyond ‘branding’ to a core driver of growth and strategy.
- Partner closely with SEA markets and Planning function to understand local nuances, challenges and opportunities.
- Ensure propositions and frameworks are developed with localisation in mind from the outset.
- Capture and translate local learnings into improvements to global brand assets and approaches.
- Ensure a strong feedback loop between regional execution and central strategy.
- Work closely with brand reputation leads and live event media managers to maximise the impact of live events and other globally communicated initiatives at a local level.
- 8+ years in brand strategy, brand management, or a similar role (required).
- Proven ability to think strategically while delivering hands-on impact (required).
- Strong commercial awareness – able to connect brand thinking to business outcomes (required).
- Experience working across markets or with regional teams (preferred).
- A curious, proactive mindset with a passion for learning and continuous improvement (required).
- Confidence in influencing senior stakeholders and working cross-functionally (required).
- Ability to simplify complexity and communicate ideas clearly and persuasively (required).
- Language skills in Spanish, French, Italian or Portugues are a big advantage (nice-to-have).
- Discretionary annual performance bonus.
- 30 days paid leave.
- Health and dental insurance for you, and 50% coverage for your partner and your children (if you all live at the same address).
- Personal life insurance and income protection.
- The option to join the company pension scheme.
- External learning support of up to £2,000 or equivalent in local currency.
- 4 learning “Power Hours” every month during office time.
- Full access to the Udemy and Mindtools platforms.
- In-house leadership program and many other training opportunities for developing skills and progressing career.
- Cash gift of £1,000 for your new addition whilst working for the company.
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay.
- Access to an on-site gym.
- Social events; including sensational summer and Christmas parties.
- Online Discount Scheme, including discounted shopping and cinema vouchers.
Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.