CRM & Customer Lifecycle Communications Officer
Flutter International is looking for a CRM & Customer Lifecycle Communications Officer to play a key role in planning, delivering, automating, and optimising customer communications for Private Offers across direct and onsite channels. The role involves working closely with CRM, Private Offers, Analytics, Product, Design, and Legal teams to ensure every communication is relevant, accurate, timely, and aligned with customer needs and business priorities.
The successful candidate will be responsible for coordinating and launching communications across various channels, managing campaign performance, and maintaining website content related to Private Offers. This position requires a proactive approach to defining customer segments, running A/B tests, and preparing performance reports to drive continuous improvement in campaign effectiveness.
- Coordinate and launch Private Offers communications across SMS, email, push notifications and other direct channels.
- Work with the Private Offers team to turn offer mechanics and business priorities into clear communication plans.
- Prepare, adapt and proofread customer-facing copy in line with brand, legal and channel requirements.
- Build, schedule and manage campaigns across CRM and marketing automation platforms.
- Publish and maintain website content related to Private Offers, including promotional sliders, widgets and other on-site placements.
- Support the setup and continuous optimisation of automated customer journeys.
- Define customer segments and communication logic together with CRM, Analytics and business stakeholders.
- Monitor campaign delivery and performance, including reach, open rate, click rate, conversion and other relevant KPIs.
- Prepare regular performance reports, identify trends and recommend practical optimisation actions.
- Run A/B tests across copy, timing, audiences and channels to improve campaign effectiveness.
- Maintain an accurate communication calendar and ensure campaigns are delivered on time and without overlap.
- Collaborate with CRM, Product, Analytics, Design, Legal and other stakeholders involved in Private Offers.
- Hands-on experience with SMS, email, push notifications or similar direct communication channels (required).
- Strong writing, editing and proofreading skills with excellent attention to detail (required).
- Ability to understand campaign performance data and turn insights into clear optimisation actions (required).
- Comfortable working with numbers, data and core marketing KPIs (required).
- Strong organisational skills and the ability to manage multiple campaigns, deadlines and stakeholders simultaneously (required).
- Excellent communication and collaboration skills (required).
- A degree or educational background in business, economics, marketing, analytics or a related field (preferred).
- Knowledge of casino products, customer behaviour or the iGaming industry (nice-to-have).
- Experience using CRM or marketing automation platforms (nice-to-have).
- Experience in CRM, lifecycle marketing, direct communications or a related customer engagement role (nice-to-have).
- Customer segmentation and lifecycle communication skills (nice-to-have).
- Website content management and on-site promotional placements experience (nice-to-have).
- Generous annual leave
- Hybrid work
- Individual health insurance
- Paid sick leave
- Paid maternity and paternity leave
- Life event reward
- Performance bonuses
- Referral bonuses
- Pension benefits
Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.