CVM Senior Manager - Portugal - 12 Month FTC / Secondment

Flutter International is seeking a CVM Senior Manager to lead the commercial strategy for the Portuguese market. This role involves translating high-level commercial objectives into actionable annual, quarterly, and monthly plans, with a focus on maximising customer value throughout the lifecycle. The position requires a balance of strategic planning and hands-on operational execution, particularly during a platform migration period where the manager will oversee testing and configuration of customer journeys.

The successful candidate will act as a primary commercial reference point for the Portuguese Poker and Casino market. They will be responsible for managing promotional budgets, optimising customer contact strategies, and ensuring that all commercial initiatives are aligned with local market dynamics and customer expectations. This role requires strong stakeholder management to coordinate efforts across product, technology, and marketing teams.

• Own and continuously optimise the integrated Portugal Poker and Casino commercial plan.
• Build annual, quarterly, and monthly commercial plans aligned with market objectives and business priorities.
• Translate strategic objectives into clear initiatives, benchmarks, achievements and execution plans.
• Maintain a coordinated commercial calendar across Poker, Casino, CRM/CVM, promotions and key customer activities.
• Identify growth opportunities across acquisition, activation, retention, reactivation and cross-sell.
• Coordinate completion of commercial priorities across relevant teams and interested parties.
• Develop business justifications and support post-campaign and post-initiative reviews.
• Partner with Analytics to identify performance trends, opportunities and areas requiring corrective action.
• Provide clear and regular performance updates against agreed commercial critical metrics.
• Ensure interested parties have visibility of key campaigns, promotions, launches and market priorities.
• Lead the Portugal CVM approach across the full customer lifecycle.
• Develop customer segmentation and lifecycle strategies for Poker and Casino customers.
• Drive plans covering: onboarding and activation; engagement; retention; reactivation; cross-sell; customer value and LTV growth.
• Develop relevant propositions, incentives and promotional mechanics by customer segment.
• Translate commercial objectives into actionable customer and segment plans.
• Optimise customer contact strategies, frequency and targeting.
• Work closely with CRM/CVM execution teams to ensure campaigns are correctly configured and delivered.
• Use performance data and customer insight to continuously optimise engagement, retention and customer value.
• Ensure Poker and Casino communications are coordinated within an integrated customer contact strategy.
• Own and coordinate promotional planning across Poker and Casino for Portugal.
• Lead commercial and promotional budgets within agreed frameworks.
• Ensure promotional investments have clear objectives, indicators and success measures.
• Assess campaign and promotional return on investment and identify optimisation opportunities.
• Conduct structured post-campaign reviews and translate takeaways into future plans.
• Balance short-term commercial performance with sustainable customer value.
• Monitor commercial efficiency and promotional spend.
• Maintain appropriate forecasting and visibility of planned commercial investment.
• Act as a strong commercial reference point for the Portugal Poker and Casino market.
• Maintain detailed knowledge of Portuguese customer behaviors, market dynamics and competitive activity.
• Identify local customer expectations and proposition gaps.
• Ensure commercial initiatives and customer propositions are relevant to Portuguese customers.
• Partner closely with Poker, Casino teams to identify proposition and growth opportunities.
• Support the localisation and optimisation of Poker and Casino propositions for the Portuguese market.
• Ensure local market requirements are reflected in commercial planning and execution.
• During the platform migration period, provide hands-on commercial and CVM support to ensure readiness for Portugal.
• Participate in pilot, UAT and operational readiness activities.
• Test key commercial and customer journeys, including: registration; deposits; promotions; bonuses; customer communications; Poker gameplay; Casino journeys.
• Verify that campaigns, customer segments, promotions and reporting are correctly configured.
• Raise commercial or customer-impacting bugs and issues identified during testing.
• Follow issues through resolution and perform retesting where required.
• Support commercial readiness checklists ahead of launch.
• Support post-launch monitoring and raising of customer or commercial issues.
• Provide clear direction and prioritisation across commercial and CVM activities.
• Support and develop specialist team members involved in Portugal commercial execution.
• Build strong relationships across Poker, Casino, CRM/CVM, Analytics, Marketing, Content, Operations and Customer Service.
• Work effectively with Product, Technology and migration teams during the transition period.
• Ensure clear ownership and accountability across commercial initiatives.
• Influence senior partners through structured, data-led recommendations.
• Promote strong cross-functional collaboration and execution rigor.

• Strong experience in Commercial Planning and Customer Value Management (required).
• Shown experience developing lifecycle, segmentation, retention and customer-value strategies (required).
• Strong commercial understanding of Poker and Casino (required).
• Practical, hands-on knowledge of the Portuguese online gaming market (required).
• Strong understanding of Portuguese customers, competitors and market dynamics (required).
• Experience handling promotional calendars and commercial budgets (required).
• Strong analytical approach with the ability to translate data into commercial actions (required).
• Experience measuring promotional effectiveness and return on investment (required).
• Strong execution skills and ability to handle multiple initiatives simultaneously (required).
• Experience working across complex, cross-functional organisations (required).
• Ability to operate effectively during periods of significant operational change (required).
• Hands-on approach and willingness to support testing, bug verification and operational readiness during migration (required).
• Portuguese fluency highly recommended (preferred).
• Strong spoken and written English is required (required).

• Discretionary annual performance bonus.
• 30 days paid leave.
• Health and dental insurance for you, your partner and your children (if you all live at the same address).
• Personal life assurance and partial & permanent disability insurance.
• The option to join our company pension scheme.
• A personal interest allowance to let you learn something new or pursue a hobby.
• Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career.
• 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay.
• Access to an on-site gym.

Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.

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