CVM Specialist - Poker
We are looking for a CVM Poker Specialist to support the execution and optimisation of customer campaigns and lifecycle activities for PokerStars France, with a strong focus on driving poker player retention and revenue. You will play a key role in delivering effective CRM initiatives, improving customer engagement and lifetime value, and ensuring all campaigns contribute to commercial performance in the French poker market. Working closely with cross-functional teams, you will help optimise customer journeys and support growth in a fast-paced and regulated environment.
- Support the execution and optimisation of promotional campaigns across the French Poker market, ensuring alignment with commercial objectives.
- Contribute to customer segmentation and targeting strategies for poker players, using data to maximise engagement and lifetime value.
- Support campaign planning and execution across key customer touchpoints (CRM, onsite, promotions) tailored to the French poker audience.
- Monitor and analyse campaign performance, providing insights and recommendations to improve results across player lifecycle stages.
- Assist in managing campaign budgets and tracking performance against commercial targets.
- Implement key CVM activities including lifecycle campaigns, retention initiatives, reactivation programmes, and player communications for the French poker market.
- Collaborate closely with partners (Marketing, Product, Data, Compliance) to ensure smooth delivery, alignment, and full compliance with ANJ (Autorité Nationale des Jeux) requirements.
- Identify customer journey friction points within the poker player experience and contribute to improving engagement and campaign effectiveness.
- Support the monitoring of French market trends and competitor activity to inform campaign strategies.
- Support the setup and execution of CRM journeys and automated campaigns across poker player lifecycle stages.
- Contribute to the optimisation of poker promotional mechanics - tournament tickets, bonuses, rakeback, loyalty rewards - to improve conversion and retention among French poker players.
- Experience in CRM or Customer Value Management, ideally in digital, iGaming or poker environments (required).
- Hands-on experience in campaign execution and performance tracking (required).
- Good understanding of customer segmentation, targeting, and lifecycle management - ideally applied to poker or gaming audiences (required).
- Familiarity with CRM tools and campaign management platforms (e.g. Salesforce, Optimove, Braze or similar) (required).
- Understanding of poker-specific promotional mechanics (tournament tickets, bonuses, rakeback, loyalty schemes) and their impact on player retention and revenue (required).
- Analytical approach, with ability to interpret data and support actionable insights that drive player engagement (required).
- Strong attention to detail and ability to manage multiple campaigns and tasks simultaneously (required).
- Collaborative approach, with ability to work effectively across teams (required).
- Proactive mentality and willingness to learn and grow in a fast-paced environment (required).
- Experience in regulated markets is a plus - knowledge of ANJ (Autorité Nationale des Jeux) requirements is particularly valued (nice-to-have).
- Passion for poker and a good understanding of poker player behaviour and motivations is a strong plus (nice-to-have).
- Native French proficiency is required (required).
- Good English communication skills (required).
- Discretionary annual performance bonus.
- 30 days paid leave.
- Health and dental insurance for you, your partner and your children (if you all live at the same address).
- Personal life assurance and partial & permanent disability insurance.
- The option to join our company pension scheme.
- A personal interest allowance to let you learn something new or pursue a hobby.
- Competitive learning fund, dedicated 4 learning “Power Hours” every month during office time, full access to the Udemy and Mindtools platforms, in-house leadership program and many other training opportunities for developing your skills and progressing your career.
- 26 weeks primary carer leave at 100% pay & 4 weeks secondary carer leave pay at 100% pay.
- Access to an on-site gym.
Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.