Media, Programmatic & Social Media Manager
Flutter International is looking for a Media, Programmatic & Social Media Manager to operate with a high degree of autonomy. The role involves transforming business objectives into high-performing media strategies and scaling leadership as the digital footprint expands.
The successful candidate will shape the omnichannel media strategy, define budget allocations, and manage the programmatic and performance ecosystem. This position requires driving cross-functional collaboration and managing agency relationships to ensure high-quality deliverables.
- Shape the omnichannel media strategy, defining the budget allocation and channel mix (Digital, Programmatic, Paid Social, and Traditional Media) to maximize ROI and brand awareness.
- Lead the Social Media roadmap, steering content strategy, community management, and paid amplification across all platforms, ensuring alignment with brand identity.
- Own the Programmatic and performance ecosystem, independently overseeing DSP selection, audience targeting, and real-time bidding data to optimize campaign efficiency.
- Drive cross-functional collaboration with internal teams (Creative, Brand, Data, and E-commerce) to align media outputs with product launches and business priorities.
- Manage agency relationships, leading media, creative, and tech agencies to ensure flawless execution and high-quality deliverables within deadline.
- Pioneer data-driven optimization, setting up KPIs, building performance dashboards, and translating complex analytics into actionable insights for senior leadership.
- Oversee budget management, independently tracking media investments, negotiating agency fees, and ensuring total alignment with financial guidelines.
- Proven experience (5+ years preferred) in media planning, programmatic buying, and social media management, either agency-side or in-house (preferred).
- Autonomous strategic thinking, with a track record of building and executing complex multi-channel media strategies from scratch (required).
- Deep technical knowledge of the programmatic landscape (DMPs, DSPs, Google Marketing Platform) and major Paid Social tools (Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager) (required).
- Strong analytical mindset, with advanced skills in turning data (Google Analytics, attribution models) into clear business recommendations (required).
- Excellent communication and influencing skills, capable of confidently defending media choices and presenting insights to senior stakeholders (required).
- Problem-solving agility, with the ability to manage multiple high-budget campaigns simultaneously in a fast-paced environment (required).
- Fluency in Italian and English (both written and verbal) (required).
- Degree in Marketing, Data Analytics, Communication, or related fields (required).
- Meal allowance.
- Supplemental Health Insurance.
- An inclusive work culture and access to our Diversity & Inclusion initiatives.
- Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.
- Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).
- Parental Leave Packages offering additional financial and practical support.
- Volunteering during working hours.
- Base pay hiring range for this role in Italy €53.300 - €69.400 gross per year, under the collective agreement Commercio e Terziario level Quadro.
Flutter International is the international division of Flutter Entertainment, the world's leading online sports betting and gaming company. It operates a portfolio of brands including PokerStars, Betfair International, Adjarabet, Sisal, Snai, Betnacional, Junglee Games and MaxBet across markets outside the UK, Ireland, US and Australia. The division combines world-class brands with global scale and a challenger mindset, drawing on shared capabilities the group calls the "Flutter Edge". Flutter Entertainment is listed on the New York Stock Exchange and London Stock Exchange.