Marketing Data Delivery Executive
Reporting directly to the Senior Executive – Marketing Data Delivery, the Marketing Data Delivery Executive will work to deliver best in class marketing experience for our players. The role will also work on the Customer Data Roadmap to implement best practices and efficiency initiatives for the marketing tech stack. The individual will work closely with the Planners, Creation & Innovation Experts and Campaign Managers, balancing competing priorities and delivering accurate comms to players.
The individual will be working towards becoming a marketing data subject matter expert and responsible for effective and timely end-to-end delivery of CRM programs across Email, SMS, Push and Social channels. They will understand, document, customise and optimise the campaign management process whilst monitoring performance and resolving any delivery issues. They will support in mapping of CRM requirements to system & technical requirements, ensuring that CRM can exploit its considerable data assets by proactively identifying gaps or broken processes & procedures with recommendations for fixes. They will own, plan, coordinate and manage new data requirements with the database teams and communicate status of them.
- Own CRM data delivery process for BAU and automated processes running via multiple channels.
- Work on incoming commercial briefs to build, QC and deliver accurate campaign flows.
- Champion QC enhancements and ensure best practices are followed for all targeting and suppressions applied in our campaign flows.
- Manage build, QC and delivery of targeted marketing campaigns across our international markets, including automated and triggered programmes for various customer segments and life stages.
- Understand, document, customise and optimise the campaign management process.
- Monitor performance and resolve any delivery issues.
- Support in mapping of CRM requirements to system & technical requirements.
- Proactively identify gaps or broken processes & procedures with recommendations for fixes.
- Own, plan, coordinate and manage new data requirements with the database teams and communicate status of them.
- Understanding of data management and CRM best practice within multi-channel communications (required)
- Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, campaign management and analysis tools (required)
- Ability to work with both technical & non-technical team members, helping teams to navigate complex data landscapes (required)
- Strong understanding of CRM segmentation and database marketing (required)
- Proficiency using SQL (required)
- Experience using campaign toolsets like Adobe Campaign or Bloomreach Engagement (nice-to-have)
- Flexible ways of working
- £/€1,000 learning fund
- Yearly bonus
- Unlimited Holiday
- Pension contribution scheme
- Private healthcare
- Access to thousands of Udemy courses
- Invest via the Company Sharesave Scheme
- 16 hours paid volunteering time per year
Flutter UK & Ireland is the UK and Ireland division of Flutter Entertainment, the world's leading online sports betting and iGaming company. It brings together some of the biggest brands in the betting and gaming industry, including Betfair, Paddy Power, Sky Betting & Gaming and tombola. The division employs thousands of colleagues across hundreds of teams, creating entertainment for millions of customers each week. Headquartered in Leeds, it operates as part of the wider Flutter group, which is listed on the New York and London stock exchanges.