Promotions Manager
The Promotions Manager plays a key role in driving player engagement, customer success and commercial performance across the Games Global network. Working closely with operators, customers and internal stakeholders, the successful candidate will develop, execute and optimise both network-wide and operator-led promotional campaigns that drive player acquisition, retention and revenue growth.
This is an exciting opportunity for a commercially minded and highly analytical individual who enjoys turning data and insights into meaningful business outcomes. Combining strategic thinking with hands-on execution, you'll help shape promotional activity across Games Global's suite of Player Engagement Tools, ensuring operators maximise value from the products and campaigns available to them.
The role requires someone who is detail-oriented, naturally driven, highly organised and passionate about delivering measurable results. Whilst iGaming experience is desirable, Games Global is equally interested in candidates who can demonstrate strong analytical capability, commercial awareness, relationship management skills and a track record of delivering successful campaigns.
- Develop, execute and optimise both network-wide and operator-led promotional campaigns to drive player acquisition, retention and engagement.
- Increase adoption and monetisation of Games Global's growing suite of Player Engagement Tools.
- Partner directly with operators to understand their commercial objectives and develop promotional strategies that support their success.
- Act as a trusted advisor to customers, providing guidance on how to maximise the value and effectiveness of promotional tools and campaigns.
- Build and maintain strong relationships with operators, customers, partners and internal stakeholders.
- Monitor campaign performance, analyse key metrics and identify opportunities to improve player engagement, conversion and return on investment.
- Use customer insights, behavioural data and campaign results to make informed recommendations and optimise future activity.
- Conduct market research and competitor analysis to identify emerging trends, opportunities and best practices.
- Collaborate with Product, Marketing, Partnerships, Studios and Game Strategy teams to ensure successful campaign delivery and execution.
- Coordinate the delivery of promotional initiatives from concept through to launch and post-campaign review.
- Identify strategic opportunities to enhance brand visibility, increase operator participation and drive commercial growth.
- Manage promotional budgets and ensure campaigns are delivered effectively and cost-efficiently.
- Produce regular campaign performance reports and present insights and recommendations to stakeholders.
- Support customers with promotion-related queries and liaise with internal teams to resolve issues where required.
- Ensure all promotional activity complies with relevant regulatory and compliance requirements.
- Continuously seek innovative approaches to improve campaign performance, customer engagement and commercial outcomes.
- Experience creating, managing and optimising promotional campaigns, customer engagement initiatives or marketing programmes. (required)
- Strong analytical skills with the ability to interpret data, identify trends and translate insights into actionable recommendations. (required)
- Commercially minded with a strong understanding of performance metrics, customer value and return on investment. (required)
- Excellent relationship-building and stakeholder management skills. (required)
- Strong communication and influencing skills, with the ability to work effectively across multiple teams and customers. (required)
- Proven ability to manage multiple priorities and projects within a fast-paced environment. (required)
- Strong attention to detail and a commitment to delivering high-quality outcomes. (required)
- Self-motivated, proactive and able to take ownership of initiatives from concept through to completion. (required)
- A strategic mindset combined with a hands-on approach to delivery and execution. (required)
- Experience within the iGaming industry. (preferred)
- Knowledge of gaming products, operators and regulated markets. (preferred)
- Experience working with promotional, loyalty or player engagement platforms. (preferred)
- Experience managing external customer or partner relationships. (preferred)
- Experience measuring campaign performance and demonstrating positive return on investment. (preferred)
Games Global is a business-to-business supplier of online casino games and content, headquartered in Douglas, Isle of Man. Established in 2021, it acquired Microgaming's iGaming portfolio and Quickfire distribution business in 2022, giving it one of the largest slot-game catalogues in the industry - thousands of titles distributed to hundreds of operators. The company aggregates content from its own studios and a network of independent developers, supplying regulated markets worldwide. It was founded by former IGT and Lottomatica executive Walter Bugno.