Media Buying Cluster Lead
The Media Buying Cluster Lead is essential for the design, configuration, and optimisation of all media buying campaigns at Genius Sports. This role involves collaboration with Business Development and Account Management teams to define campaign objectives and own trading strategies to support a range of Key Performance Indicators.
The Lead is responsible for implementing campaign setups, monitoring performance, and making adjustments to achieve optimal results. A core function includes producing detailed, insightful reports for clients regarding campaign performance. Additionally, the Lead manages a cluster of media buyers responsible for a book of clients, predominantly in real-money gaming, sports betting, and performance-led brands, while remaining accountable for KPI outcomes and executional consistency.
- Own the performance, manage the bandwidth, and lead and develop the media buying cluster.
- Coach traders through live optimisation decisions to drive self-sufficiency and skill growth.
- Run onboarding and ongoing training for new traders and act as the escalation point for complex or at-risk campaigns.
- Manage team members and their direct communications with clients and stakeholders to ensure high-quality standards and timely problem resolution.
- Conduct training for new staff and adjacent stakeholders in client services and sales teams.
- Serve as the senior trader on the largest accounts and own campaign architecture, bidding strategy, supply strategy, budget pacing, and KPI performance.
- Create and execute client campaigns based on available data, audience segments, creative assets, and required targeting.
- Liaise with the global media planner to execute comprehensive campaign plans.
- Drive lower-funnel outcomes across acquisition and retention goals and diagnose CPA and ROAS shortfalls.
- Analyse recorded data and implement changes to improve the efficiency of inventory serving patterns.
- Analyse, present, and execute strategic offerings to clients to enhance performance across all media channels.
- Review client reporting tools and attribution models to ensure accurate optimisations.
- Create insightful reports for managed campaigns, including deep dives and recaps for weekly meetings.
- Codify modern trading principles into documented playbooks and build processes to support a growing business.
- Drive consistency in campaign setup, naming, taxonomy, whitelisting, and optimisation cadence.
- 4+ years of experience in programmatic media buying, digital advertising, or ad tech, with a strong track record in trading leadership roles. (required)
- Deep expertise in DSPs, SSPs, ad exchanges, DMPs, and data-driven trading strategies, specifically TTD, Amazon DSP, Moloco, and Beeswax. (required)
- Demonstrable track record on lower-funnel acquisition campaigns. (required)
- Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions. (required)
- Basic knowledge and experience in social and walled gardens such as Meta, Snap, X, and Google Ads. (required)
- Ability to manage accounts with multiple activity types and complex setups. (required)
- Ability to run standard queries to extract data and provide insights. (required)
- Clear and strategic understanding of inventory partners and SSPs. (required)
- Advanced understanding of tagging solutions, ad servers, and digital third-party attribution partners. (required)
- Strong understanding of measurement and attribution, specifically ad servers, MMPs like AppsFlyer, Adjust, Branch, Kochava, and pixels. (required)
- Knowledge of internal tools such as JIRA, Confluence, and PowerBI. (required)
- Understanding of sports media, gaming, betting, or related industries. (nice-to-have)
- Annualised salary range of $110,000 - $130,000 USD.
- US benefits package.
- 401k plan.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.