Principal Technical SEO Specialist (Legend)
Legend is hiring a Principal Technical SEO, reporting directly to the Chief Gaming Officer. This is a rare opportunity to take portfolio-wide responsibility for the technical SEO performance of some of the largest and most commercially important domains in iGaming. Working alongside the existing Principal Technical SEO, this role will co-own technical SEO across the Gaming portfolio, while also supporting the Sports portfolio.
This is a deeply hands-on role where the individual will solve complex challenges across crawling, rendering, indexation, architecture, internal linking, internationalisation, migrations, and performance, while setting standards that scale across the portfolio. A key role will be advancing how AI and automation are used across SEO, building tools, monitoring, diagnostics, and automated workflows to improve the speed and quality of decision-making and helping wider SEO teams adopt these capabilities.
This is a senior individual contributor role with significant autonomy and visibility. The specialist will lead through expertise rather than formal authority, working alongside senior specialists and leaders across SEO, Product, Engineering, and Analytics to shape decisions across the organisation. Diverse perspectives are valued, and candidates are encouraged to apply even if they do not meet every qualification listed.
- Co-own our portfolio-wide technical SEO strategy, roadmap and standards, identifying and prioritising the opportunities and risks with the greatest potential organic and commercial impact.
- Lead complex technical investigations across crawling, rendering, indexation, architecture, internal linking, international SEO, migrations, structured data and web performance.
- Partner with Product and Engineering on architecture, major releases, migrations and experimentation, translating technical SEO insights into clear priorities and scalable solutions.
- Build automated monitoring, diagnostics and early-warning systems that identify material technical issues before they become significant commercial problems.
- Develop internal tools and AI-enabled workflows that improve analysis, quality assurance, prioritisation and execution across technical SEO and the wider SEO organisation.
- Create reusable technical patterns, guardrails and frameworks across our portfolio, raising technical capability through coaching, documentation and shared tooling.
- Repeated technical SEO impact at scale - a strong track record of personally leading complex technical SEO initiatives across large websites or multi-domain portfolios, with clear evidence of measurable organic or commercial outcomes (required).
- Exceptional technical SEO depth and judgement - expert knowledge across crawling, rendering, indexation, architecture, internal linking, canonicalisation, international SEO, migrations, structured data, JavaScript SEO, log-file analysis and web performance, with the judgement to separate material opportunities from technical hygiene (required).
- Commercial and strategic thinking - able to translate complex technical findings into priorities based on expected value, risk, effort, confidence and opportunity cost, connecting technical decisions to organic and commercial outcomes (required).
- Principal-level influence - experienced in influencing Product, Engineering and senior stakeholders without direct authority, challenging constructively and communicating complex technical decisions clearly to both technical and non-technical audiences (required).
- A builder's mindset - intellectually curious, technically self-sufficient and comfortable remaining deeply hands-on while creating systems, standards and capabilities that increase the impact of teams beyond your own individual contribution (required).
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.