Product Marketing Manager, Betting
Genius Sports is evolving from a technology and services business into a more product-led organisation. Within the Betting division, the company is focused on helping the market understand the breadth and value of its sportsbook portfolio, which includes official live data, in-play products, trading automation, football propositions, BetVision, Edge, and emerging AI-powered data capabilities.
Genius Sports is looking for a Product Marketing Manager to help shape, launch, and grow its sportsbook technology portfolio. This is a high-impact role within one of the company's most commercially important and mature business areas. The successful candidate will work closely with Product, Marketing, Commercial, and Operations teams to bring complex betting products to market in a clear, compelling, and commercially effective way.
This role is ideal for a B2B product marketer who enjoys turning complex technology into sharp positioning, clear sales narratives, and practical go-to-market plans. The individual will support the Director of Product Marketing while owning important workstreams across product launches, sales enablement, customer insight, product adoption, and market positioning. They will play a central role in helping Genius Sports tell a stronger betting story, positioning the company not just as a provider of official data, but as a technology-led sportsbook partner.
- Develop clear, differentiated positioning and messaging for Genius Sports’ Betting products, translating technical product capabilities into customer-centric value propositions.
- Build messaging frameworks that help Product, Commercial, and Marketing teams consistently explain what our products do, who they are for, why they matter, and how they compare in market.
- Reposition Genius Sports’ Betting portfolio around technology leadership, automation, product performance, and sportsbook innovation.
- Own and support go-to-market plans for key Betting product launches, releases, and strategic packages across the sportsbook portfolio.
- Work with Product, Commercial, and Marketing teams to define target audiences, customer pain points, launch objectives, timelines, KPIs, sales motions, collateral needs, and campaign requirements.
- Support major product and market moments, including new football season activity, major tournaments, product releases, and flagship industry events.
- Create high-quality sales enablement materials that help Commercial teams confidently sell complex Betting products.
- Develop sales decks, one-pagers, battlecards, product narratives, FAQs, internal briefings, and training materials.
- Run product training and enablement sessions for Commercial teams, ensuring sales teams understand new products, releases, positioning, and proof points.
- Partner with Commercial stakeholders to understand barriers to adoption or deal progression, then create tools and messaging that help overcome them.
- Build a strong understanding of sportsbook customers, operator needs, market trends, and the competitive landscape.
- Conduct and synthesise customer interviews, sales feedback, surveys, and market research to inform product positioning, messaging, and GTM strategy.
- Act as a customer and market voice within the Marketing team, helping ensure campaigns and collateral reflect real sportsbook needs and buying drivers.
- Improve how new Betting products, features, and releases are communicated internally and externally.
- Work with Product and Commercial teams to ensure important product updates are understood, adopted, and commercialised effectively.
- Support stronger customer education and product utilisation by creating clearer communications, launch materials, and adoption-focused messaging.
- Develop a deep understanding of Genius Sports’ Betting portfolio, including how products work, where they create value, how they are sold, and how they compare to competitors.
- Build strong relationships across Product, Marketing, Commercial, Trading, Operations, and BI teams.
- Contribute upstream in the product development process by helping shape target audiences, value propositions, product packaging, naming, messaging, and launch readiness.
- Help build a stronger repository of case studies, customer proof points, product performance stories, and launch reports.
- Work with Marketing, Product, and Commercial teams to identify customer success stories and turn them into compelling collateral, campaign content, and thought leadership.
- Support post-launch and post-event reporting to show product impact, customer adoption, and commercial value.
- 3–5 years of experience in B2B product marketing, product-led marketing, commercial marketing, or a related role (required).
- Experience working in a fast-moving technology environment such as sports betting, gaming, sports technology, SaaS, adtech, martech, data, trading, analytics, or enterprise software (required).
- A strong storyteller who can simplify complex products and turn technical detail into clear, commercially compelling messaging (required).
- Experience developing product positioning, value propositions, launch plans, sales collateral, and enablement materials (required).
- Strong written and verbal communication skills, with the confidence to present to internal teams and act as a product evangelist (required).
- Commercially minded, with an understanding of how marketing supports revenue, product adoption, and customer growth (required).
- Comfortable working cross-functionally with Product, Sales, Marketing, and Operations teams (required).
- Highly organised, detail-oriented, and able to manage multiple workstreams across launches, campaigns, and stakeholder groups (required).
- Curious, proactive, and comfortable getting into the detail of technical products, customer needs, and market dynamics (required).
- Experience marketing products or services to sportsbooks, betting operators, gaming companies, leagues, sports organisations, or B2B technology buyers (preferred).
- Experience bringing SaaS, data, trading, automation, AdTech, sports tech, or betting products to market (preferred).
- Experience conducting customer research, sales feedback sessions, or market analysis to inform GTM strategy (preferred).
- Experience creating sales enablement programmes, product training materials, or product launch frameworks (preferred).
- Knowledge of sportsbook operations, in-play betting, trading, odds, official data, football products, or sports betting technology is a strong advantage (preferred).
- Bachelor’s degree in marketing, business, communications, digital marketing, or a related field, or equivalent professional experience (preferred).
- The annualized base salary for this role ranges from $120,000 to $150,000 USD.
- Eligibility for additional variable compensation.
- Eligibility for equity.
- Eligibility to take part in Genius Sports Group's benefits plan.
- Support for employee wellbeing and helping you grow your skills, experience, and career.
Genius Sports is a sports data and technology company that supplies official data, streaming, integrity and advertising services to sports leagues, sportsbooks and media companies. Founded in 2001 and headquartered in London, with a major office in New York and others worldwide, it is the official data partner of organisations including the NFL, English Premier League and FIBA. The company provides the technology that connects sports, betting and media businesses. Genius Sports is listed on the New York Stock Exchange.